Posts made in May, 2014

on May 28, 2014

By Natalie Mortimer Channel 5’s trail for the new series of Big Brother takes the programme’s concept back to the origins of its name with glimpses of Orwell’s dystopian nightmare… albeit tempered by performances from a couple of half-familiar faces from the world of cheap celebrity magazines. Given the broadcaster’s notoriously stingy resources for marketing, this is really rather excellent. Ad of the day is brought to you in association with David Reviews. Read full story › Source: The Drum...

on May 28, 2014

This year – The Drum Online Media Awards (OMAs) has three categories decided by the public vote. These are Rising Star, Media Professional of the Year and Digital Commercial Team of the Year. All three categories are included in order to highlight the commercial side of these online media businesses, as the industry adapts to the significant change that has occurred in the sector, and trials differing approaches to monetising their content. Just as news organizations are unable to thrive without interesting editorial content, they are also unable to grow without securing the interest of advertisers or paid subscribers. Read full story › Source: The Drum...

on May 28, 2014

By Direct Marketing News The platform allows marketers to bypass IT for multichannel metrics of ongoing campaigns. Read full story › Source: DM News...

on May 28, 2014

By Ishbel Macleod <img width="150" src="http://media-cache-ec0.pinimg.com/originals/d6/4c/a4/d64ca4ddf1c9cbc3c96d17d9df867e41.jpg" title="” > To help the public understand the confusing and ever-growing digital landscape, AdTruth has created an infographic displaying all the different identifiers that marketers use to connect with consumers – such as cookies. As part of this, the company looked at which identifiers do and don’t work in different environments, with cookies only blooming on desktop and wilting on mobile apps. AdTruth added that the infographic displays the efforts taking place to generate ‘super identifiers’ for marketers that occupies the right mix of indentifers, in order to create optimal audience identification/recognition and marketing campaign effectiveness. Read full story › Source: The Drum...

on May 28, 2014

By Natalie Mortimer Huyndai is set to release the final of its three ‘Inspiration. Engineered’ films, which aims to push its new i30 model. The new spot, conceived and planned by Innocean Worldwide Europe and directed by Frank Budgen, focuses on the ‘engineered’ aspect of Hyundai’s ‘Inspiration. Engineered’ campaign, reflecting “a new aspect of the brand” compared to the more “playful commercials” which make up the rest of the trilogy. Jamie Colonna, chief creative officer for Innocean Worldwide Europe, said: “This final flourish in our trilogy explores a third distinct personality within the Hyundai brand family, continuing our big idea creative theme, Read full story › Source: The Drum...