By Natalie Mortimer French clothing retailer Comptoir des Cotonniers has created over 10,000 virtual boutiques on the streets of Paris, Toulouse and Marseille powered by new retail app PowaTag. By using the app shoppers scan special tags, which take the form of everything from posters and bus stops to transports, coffee tables, notebooks and tote bags to buy clothing from the retailer at anytime, anywhere in single click. After an initial three-minute set up time, purchases can be completed in a number of seconds, with home delivery within 48 hours. Comptoir des Cotonniers, part of retail group Fast Retailing, worked with partners including outdoor Read full story › Source: The Drum...
Read MoreProgress has been made in restoring brand equity but one year after returning as CEO, Lafley’s challenge has not diminished. Read full story › Source: Marketing Week...
Read MoreProgress has been made in restoring brand equity but one year after returning as CEO, Lafley’s challenge has not diminished. Read full story › Source: Marketing Week...
Read MoreBy Maisie McCabe Facebook has asked the European Commission (EC) to review its $19 billion purchase of WhatsApp. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod The company overseeing the bankruptcy of Mt. Gox is putting the Bitcoins trademark up for sale, as well as the bitcoins.com domain name, with the bundle expected to be snatched up for about £9.5m. Mt. Gox said when it filed for the trademark that it did so because it “felt obliged to step up and oppose opportunists around the world from trademarking the concept and term”. The exchange filed for bankruptcy protection and ceased trading in February, following the company losing over £251m worth of Bitcoins belonging to customers. However, experts who are not dealing with the Mt. Gox case suggested to Read full story › Source: The Drum...
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