By Natalie Mortimer Facebook is seeking an anti-trust review by the European Union over its $19bn acquisition of messaging service WhatsApp. The social network has approached the European Commission, the EU’s executive arm which deals with anti-trust issues, to see if the body could help it avoid anti-trust reviews in multiple EU countries, according to The Wall Street Journal. The request comes after European telecom companies put pressure on Facebook over the fact that WhatsApp would give the social network an unfair advantage in the instant messaging market in Europe. The deal, which was announced in February, marks Facebook’s largest Read full story › Source: The Drum...
Read MoreBy Arif Durrani Arena has been awarded the £2m Canti media account following a pitch against CW Content Works. Read full story › Source: Campaign...
Read MoreNike’s top athlete Ronaldo beats rival Adidas’ star man Messi to most marketable footballer crown, finds study. Read full story › Source: Marketing Week...
Read MoreBy Jessica Davies Disney and Sony have sold their joint video-on-demand (VOD) service FilmFlex, which counts Virgin Media among its clients, to US video firm Vubiquity for an undisclosed sum. UK-based Filmflex, which was formed by the two media conglomerates in 2005, has movie deals with more than 30 distributors including Hollywood studios. It counts Channel 4, EE, TalkTalk and Virgin Media among its clients, and claims to be the largest independent provider of white label VOD services outside the US. Vubiquity will benefit from FilmFlex’s studio assets and licensing, while gaining “important” front-end technology which can help it further monetise multiplatform video Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Opéra de Montréal used an ensemble of print and email to increase revenue by 450%. Read full story › Source: DM News...
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