Posts made in May, 2014

on May 28, 2014

By Jennifer Faull The ad industry is an intense, fast-paced, chaotic place. Briefs are overhauled on a whim, meetings chop and change and pitches often require an all-or-nothing approach. Keeping on top of an erratic workload is difficult at the best of times so add to that the responsibilities of being a parent and it’s no wonder statistics suggest that 57 per cent of people in marketing know someone who has quit a job due to the pressures of being a working parent. Taking a closer look at these issues, Nabs recently published a survey involving 500 parents split equally between creative Read full story › Source: The Drum...

on May 28, 2014

Nike gathers a handful of trainer retailers to go head-to-head in the run-up to this summer’s World Cup. Read full story › Source: Marketing Week...

on May 28, 2014

Nike gathers a handful of trainer retailers to go head-to-head in the run-up to this summer’s World Cup. Read full story › Source: Marketing Week...

on May 28, 2014

By Ishbel Macleod The secret to England winning the World Cup has been unveiled by Stephen Hawking, as part of Paddy Power’s latest campaign. PR agency Taylor Herring engaged the genius to lead a study delving into the science of England’s World Cup performances and the best (scientific) way to take a penalty. Read full story › Source: The Drum...

on May 28, 2014

By Natalie Mortimer Nestlé has taken a major step in developing its Nestlé Skin Health S.A arm after acquiring all rights to popular dermal fillers Restylane, Perlane, Emervel, Sculptra, and Dysport for $1.4 billion in cash. The move, which is subject to regulatory approval, will see Nestlé Skin Health gain the full rights from Canadian firm Valeant Pharmaceuticals International to commercialise the products in the US and Canada. “With this deal we have acquired key strategic assets to extend Nestlé’s activities in the field of specialised, medical skin treatments, providing consumers with life-enhancing scientific products,” said Nestlé chairman Peter Brabeck-Letmathe. The foundation for the Read full story › Source: The Drum...