Posts made in May, 2014

on May 28, 2014

By Maisie McCabe Omnicom, the owner of the OMD and PHD media networks, has followed Publicis Groupe and signed a major advertising deal with Twitter. Read full story › Source: Campaign...

on May 28, 2014

Service and staff highlighted as pre-tax profit jumps 113%. Read full story › Source: Marketing Week...

on May 28, 2014

By Katie McQuater Women in the marketing industry are still struggling to gain access to the same opportunities as their male counterparts, with male-dominated management, lack of opportunities for progression and underlying sexism stifling women’s roles, research from The Drum has found. Almost half (49 per cent) of over 500 respondents to The Drum’s inaugural Women in Marketing study said they had experienced sexism at some point in their careers, indicating underlying discrimination is still a problem in the industry. The survey was conducted during March/April 2014, with 518 respondents taking part, and sought to shed light on the experiences of women in the Read full story › Source: The Drum...

on May 28, 2014

By Katie McQuater Almost half (49 per cent) of over 500 respondents to The Drum’s inaugural Women in Marketing study said they have experienced sexism at some point in their careers, with many suggesting that casual sexism is still implicitly accepted. In the free-thinking, supposedly inclusive creative industries, this “low-level casual sexism”, as one respondent put it, can and does have a truly damaging effect on women’s self-esteem, progression and development. By inviting the industry to share its experiences for The Drum’s Women in Marketing anonymous survey, we found women sharing their thoughts on social exclusion, overt discrimination and a ‘boys Read full story › Source: The Drum...

on May 28, 2014

By Ishbel Macleod Omnicom Media Group and Twitter have signed a $230m (£137m) mobile-focused deal, weeks after Publicis and Facebook signed a similar deal. The deal will see Omnicom’s programmatic ad trading desk Accuen integrate with Twitter’s ad exchange MoPub. Twitter’s president of global revenue, Adam Bain, said: “It’s great for us because we’ll now have high-quality advertisers coming through the exchange. “We haven’t made an announcement about opening up Twitter to programmatic buys, but it’s natural that we’ll do it.” While including an ‘element of research’, it is believed that the deal will give Omnicom the “first look” at new ad units and Read full story › Source: The Drum...