Posts made in May, 2014

on May 28, 2014

By Ishbel Macleod Savanna, the South African cider brand, has kicked off its summer season at the London Sevens rugby tournament, aimed at engaging with consumers and ensuring that the brand remains front of mind during the summer ‘cider season’. The experiential campaign includes a ‘comedy gig photobooth’ which challenges people to see how long they can last without laughing, with the brand to have a presence at festivals, sporting events and comedy shows throughout the summer. Anthony Mills, head of European marketing for Savanna Cider, said: “We know we have a successful approach and that is why we are increasing the resources dedicated to Read full story › Source: The Drum...

on May 28, 2014

By Natalie Mortimer The Advertising Standards Authority (ASA) has banned an ad from payday loan company Speedy Cash, which offered children a free photo with Father Christmas, branding it as ‘socially irresponsible’. The ad, which was depicted on a leaflet, offered the picture along with a Christmas treat, prompting MoneySavingExpert.com to lodge a complaint that the ad trivialised the advertiser’s service and was targeted at families with children. Speedy Cash said the ad was intended to celebrate a happy time of year and a seasonal event with their local community. The company added that the leaflet “in no way” sanctioned the use of its Read full story › Source: The Drum...

on May 28, 2014

By Jon Davie With the start of the World Cup just a couple of weeks away, the Brazilian organisers aren’t the only ones going into overdrive. Across the land, marketers and agencies are also fine-tuning their preparations, putting the finishing touches to plans carefully crafted over the past 12 months. Unsurprisingly, that means there’s a lot of World Cup content out there, from brands and traditional media outlets alike. It’s a good opportunity to think about the challenge that faces all of us in content marketing – in a world where content is ubiquitous, how can we make sure that our stuff stands out from Read full story › Source: The Drum...

on May 28, 2014

By James Swift Engine is opening its social media content agency Moment Studio in the UK, with the WCRS client Warburtons. Read full story › Source: Campaign...

on May 28, 2014

By Natalie Mortimer A TV ad for bookmakers Coral has been banned by the Advertising Standards Authority (ASA) after the watchdog found it guilty of linking gambling to seduction. The spot showed two men in a barbers shop reading the Racing Post and debating placing a bet, before a woman, wearing a jockey’s outfit that left her midriff bare, walked into the shop. The woman was then shown holding a sign bearing the odds for a horse in an upcoming race, before bending over the first man and touching his mobile phone with her whip. The man then placed a bet through the Read full story › Source: The Drum...