Posts made in May, 2014

on May 28, 2014

By Staff Writer Buy Subscription Buy Single Copy Read full story › Source: The Drum...

on May 28, 2014

By Ishbel Macleod Royal Mail MarketReach suggests that consumers want brands to use both mail and email to communicate with them in a new campaign, produced by Publicis Chemistry. The campaign, which represents the first in a series of communications, aims to target new, lapsed and existing Royal Mail customers, who spend a minimum of £200k/year on media and will also reach influencers such as creative and media agencies, print, production and mailing houses and the marketing press. Jonathan Harman, managing director for Royal Mail MarketReach, said: “Our research shows that mail has a vital role to play in the today’s digital world and Read full story › Source: The Drum...

on May 28, 2014

By Natalie Mortimer Music streaming site Spotify is the latest in a string of technology companies to be targeted by hackers. Spotify said that no financial, password or payment information had been breached but that as a precautionary measure it is asking a portion of its users to re-enter their username and password to log in over the next few days. In addition, Android users of the mobile app are being advised to upgrade as “a precautionary measure against any potential ongoing risk”. Chief technology officer Oskar Stål wrote on the Swedish company’s website: “We apologise for any inconvenience this causes, but hope Read full story › Source: The Drum...

on May 28, 2014

By Louise Ridley TBCH, the Omnicom direct marketing agency, is in the process of being folded into its sister Omnicom shop, Rapp, after Three, TBCH s biggest client, called a review of its DM business. Three has put its DM account up for pitch after working with TBCH for eight years. The two parties relationship has ended and TBCH is not taking part in the review. TBCH employees are currently in the process of moving from their office in Bayswater into Rapp s base in Hammersmith. No redundancies are planned. All the senior management at TBCH, which is led by the chief executive, Emma Rush, Read full story › Source: Campaign...

on May 28, 2014

By Louise Ridley FullSIX London, the French-owned digital agency, has hired Rob Trono, the digital creative director at Publicis Chemistry, as its new executive creative director. Read full story › Source: Campaign...