Posts made in May, 2014

on May 27, 2014

Advertisers turn to innovative content marketing techniques that distance themselves from broadcasters. Read full story › Source: Marketing Week...

on May 27, 2014

By Jennifer Faull ITV and Microsoft have inked a deal to release the ITV Player app on Windows Phone 8 devices. “Mobile is becoming an increasingly important route for audiences to access our content with over 50 per cent of long form requests for the ITV Player coming from mobiles and tablets in 2013,” explained Paul Kanareck, director of online and brands at ITV. “We will continue to expand our reach across suitable devices going forward.” The app, which offers access to the last thirty days of ITV’s content across its five main channels, is now available to download for free from the Widows Phone Read full story › Source: The Drum...

on May 27, 2014

By Direct Marketing News It becomes the second marketing services provider to tap the open-source framework’s YARN platform to speed processing of Big Data. Read full story › Source: DM News...

on May 27, 2014

By Ishbel Macleod Cross-platform optimisation is essential for digital advertising to reach its full potential, a new report from Brand Perfect has found, with a 15 per cent increase in cross-platform optimisation across publisher websites in the past year. The report, The New Dynamics of Advertising 2014, examines website performance on different devices of 100 of the top consumer magazine titles in the US and the UK. Neil Ayres, editor of Brand Perfect, said, “A 15 per cent increase in device-neutral sites over a 12-month period is only faintly encouraging; however, creating as it does a mixed economy of have and have-not publishing brands. It Read full story › Source: The Drum...

on May 27, 2014

By Natalie Mortimer Footwear retailer Foot Locker has received a surge of negative comments on Twitter after it today (27 May) ran a social media World Cup campaign featuring scantily clad women. The #AskSambaGirls campaign invited fans of the @FootLockerEU account to ask five women dressed in hot pants and crop tops questions about Rio and the football tournament itself. However, the campaign was not met well by users of the social media site who branded it ‘sexist’, with one user, @Celticsleftwing, commenting: “What’s it like to be patronised and objectified by the slabbering sexist corporate wankers at Footlocker?” .@footlockerEU Read full story › Source: The Drum...