Posts made in May, 2014

on May 27, 2014

By Ishbel Macleod <img width="150" src="http://cdn0.dailydot.com/uploaded/images/original/2014/5/26/google-logo-before-after.gif" title="” > Google has made an update to its famous logo…by moving a few pixels. The changes to the ‘g’ and ‘l’ – look closely – come down to kerning, with the bottom of the ‘l’ not lining up with the ‘e’ before. Google’s change was pointed out on Reddit, although it seems it was not an eagle eye that saw the change, but a practical mind: “The end of the url of the image location changed from “logo10w” to a “logo11w”.” Someone with very good eyesight or too much time on their hands also pointed out “They also changed every colour slightly from logo Read full story › Source: The Drum...

on May 27, 2014

By Ishbel Macleod A new painted bus Routemaster format by Exterion Media has been unveiled in London, with Adidas kicking off as the first advertiser. The sporting company saw 32 entire buses painted black as part of its “all in or nothing” World Cup campaign. The 32 buses, one for each of the teams taking part in the tournament, took to the streets from Saturday 24 May and will be a fixture on the capital’s streets throughout the games. Jason Cotterrell, managing director for Exterion Media UK, commented: “We’re particularly proud to be part of such a fantastic campaign with Adidas. Painting the entirety of Read full story › Source: The Drum...

on May 27, 2014

By Natalie Mortimer The Royal Botanic Gardens at Kew, London, has launched its 2014 summer festival, which explores how plants positively affect our health and wellbeing. The ‘Plantasia’ campaign, designed and developed by 999 Design, creates the impression of a ‘fantastical-world’ of fun, multi-sensory and uplifting plant based activities – with a slightly “quirky” offer to appeal to visitors of all ages. John Speight, creative director at 999 London, said: “Kew Gardens is a British Institution but people sometimes don’t realise how much it has to offer in terms of a great day out. We wanted to challenge perceptions of Kew and expose the Read full story › Source: The Drum...

on May 27, 2014

By Cameron Clarke In his final interview, Britain’s preeminent branding expert Wally Olins offered a precious insight into the wisdom – and wit – that kept him at the forefront of his industry for almost half a century. Speaking to Courier magazine a few weeks before he died in April, the Wolff Olins co-founder shared some of his prized thinking on why brand names don’t always matter, how a company can distinguish itself from its rivals and why there’s never been a better time to start a business than now. On the role of a brand… “Most organisations have competitors, which are functionally and rationally very Read full story › Source: The Drum...

on May 27, 2014

By Direct Marketing News Dealers testing BuyerScout reported 20% conversion of car shoppers IDed as “high-probability.” Read full story › Source: DM News...