Posts made in May, 2014

on May 27, 2014

By Natalie Mortimer Omnicom Group’s advertising network TBWA Worldwide has today announced its acquisition of German advertising agency Heimat, which will see TBWA take a majority share of the company. The newly formed TBWA Operating Group Germany, which combines the leaders of TBWA’s German specialist agencies, will be headed by founding partners Matthias von Bechtolsheim, Guido Heffels and Andreas Mengele, with Matthias von Bechtolsheim taking the role of chairman. Perry Valkenburg, president Europe and International COO at TBWA, commented, “Heimat and TBWA are a natural match and create a unique offer for the fourth largest advertising market worldwide. Combining Heimat’s creative and entrepreneurial spirit Read full story › Source: The Drum...

on May 27, 2014

By Jennifer Faull Qatar’s Islamic Culture Centre is urging tourists to respect the country’s Islamic laws with a new social media campaign showing what is and is not appropriate to wear in public. Suggesting men and women dress “modestly”, the diagrams explain that short dresses, sleeveless clothing and crop tops are banned and men should refrain from wearing shorts or vests that expose their chests. The information is being pushed through dedicated ‘Reflect Your Respect’ Twitter and Instagram accounts as well as leaflets being distributed in public places which read: “If you are in Qatar, you are one of us. Help us preserve Read full story › Source: The Drum...

on May 27, 2014

By Natalie Mortimer With Barcelona’s uncompromising devotion to total football making the club less invincible these days, it’s perhaps time for their most iconic player to deliver for Argentina. At 26, Lionel Messi is an unbelievable talent but he won’t have any right to be regarded as the greatest player of all time unless he is able to triumphantly lift the World Cup – and 2014 could well be his best shot. Although this commercial for Adidas features other players, Messi is its central focus. As the Argentine striker tries to sleep, he’s distracted by thoughts of the other spectacularly good players who’ll be Read full story › Source: The Drum...

on May 27, 2014

By Natalie Mortimer CNN has teamed with Facebook in a joint initiative that will “take the temperature” of fans throughout the world as the 2014 Fifa World Cup unfolds. The CNN Facebook Pulse is a digital dashboard on CNN.com which will display conversation around the tournament in real time through Facebook posts, pictures and Instagram photos, allowing fans to join the debate by tracking trending topics, players and teams. In addition, users will also be able to gauge reactions to developing stories in different parts of the world, and can join the conversation by updating their Facebook statuses and sharing their Read full story › Source: The Drum...

on May 27, 2014

By James Doleman Sale of Royal phone books a “long standing practice” court told “If a crime mentioned in an email it probably didn’t happen” defence barrister claims Andy Coulson “couldn’t care less” about phone hacking jury hears Former editor’s evidence on hacking payments called “delightfully vague” Court resumed today to hear closing argument from David Spens QC, representing former News of the World Royal editor Clive Goodman. Goodman is charged, along with Andy Coulson, with two counts of conspiracy to commit misconduct in a public office over the purchase of two Royal telephone directories, which the prosecution claim were bought from police officers. The defence barrister Read full story › Source: The Drum...