By Jennifer Faull GEMS, the international education company, has appointed Zone to its six-figure digital media account. The brief was awarded following a competitive pitch run by Oystercatchers, with Zone tasked with delivering a global digital media strategy and infrastructure to help GEMS engage with existing and potential parents, as well as teachers and students. Specifically, Zone has been asked to build an online platform with local content strategies and establish best in practice digital internal communications. “Education, like other sectors, is in the middle of a massive digital shift. Parents now have access to more information and insights than ever before,” explained Claire Read full story › Source: The Drum...
Read MoreBy Gawain Morrison Gawain Morrison, the co-founder of the real-time neuromarketing software company Sensum, explains five ways technology can help agencies prove their worth. Read full story › Source: Campaign...
Read MoreBy Sam Scott The final phase to decide who will claim The Drum Woman of the Year award at the SheSays Awards, in partnership with Isobar and The Drum, is now underway. Public and industry nominations have been whittled down by a panel of distinguished judges – including Laura Jordan Bambach, Emma Sexton and Rosie Bardales – into a final shortlist of 15. It is now over to readers of The Drum to decide who has made the most outstanding contribution to the creative industries by casting their votes below. Voting will remain open until 5pm on Friday 30 May. Read full story › Source: The Drum...
Read MoreBy Angela Haggerty DC Thomson’s north of Scotland title The Press and Journal is adopting a metered paywall for its website, the title has announced. Users will be able to access 10 free articles per month before a subscription is required from a three tier-system. Subscriptions are set at £10, £15 and £20 per month dependent on how many services users want to access. Kirsten Morrison, DC Thomson’s head of digital, said the move signalled the title’s move into a “digital first” strategy. “Journalists can post direct for both online and print; this is the first time DC Thomson has used a ‘digital first’ system,” she Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Kim Kardashian is a bargain seeker who gets her clothes from charity shops, Tennent’s suggests in a video promoting new drink Lemon T. The YouTube clip shows Kardashian talking about her wardrobe to a reporter, but has been re-voiced by Gary Lamont, star of River City and Kirsty Strain, who has starred in Burnistoun. Part of the brand’s ‘refreshing change’ campaign, the spot suggests that the celebrity has fashion that costs ‘less than a steak bake’. Paul Condron, marketing director at Tennent Caledonian, commented: “With Lemon T we want to bringing consumers a refreshing change. We’re all used to seeing plenty of glitz Read full story › Source: The Drum...
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