Posts made in May, 2014

on May 27, 2014

By James Swift Adidas has become the first brand to paint entire Routemaster buses, as part of its “all in or nothing” World Cup campaign. Read full story › Source: Campaign...

on May 27, 2014

By Ishbel Macleod Samsung UK and Samsung mobile UK Facebook and YouTube accounts are set to be handled by Cheil UK, after the agency was appointed to handle social media. Cheil UK has been tasked with shifting social communications from taking a product-led to a more brand-led approach. Russell Taylor, vice president for corporate marketing at Samsung Electronics UK & Ireland, said: “Our products are how most people know Samsung, but we want them to be aware of how much more we have to offer. Social networks are a crucial channel for engaging with our customers, both current and potential, and sharing information Read full story › Source: The Drum...

on May 27, 2014

By Jennifer Faull Tourism Ireland’s branded content ‘war room’ went into action mode yesterday afternoon with a social campaign just hours after celebrity newlyweds Kim Kardashian and Kanye West (also known across the internet as ‘Kimye’) touched down in Ireland for their honeymoon. Speaking to The Drum, Tourism Ireland marketing director Mark Henry said that the organisation had become increasingly involved in looking at branded content opportunities having established a strong social media presence over the past four years. An ‘Always On Group’ was recently set up to respond to cultural events related to Ireland, and yesterday the team of eight found themselves Read full story › Source: The Drum...

on May 27, 2014

By Natalie Mortimer Coca-Cola Great Britain is investing £20m in physical activity programmes, with the launch of Coca-Cola Zero ParkLives, as it looks to get one million people active by 2020. Created under the no-sugar brand, Coca-Cola Zero ParkLives will offer a range of activities including badminton and Tai Chi, which will be available for free in Birmingham, Newcastle and London this summer with expansion planned across the UK year-on-year. In its first year ParkLives will hold “thousands” of structured sessions in over 70 parks and will be delivered in partnership with local councils. Jon Woods, General Manager of Coca-Cola Great Britain said, Read full story › Source: The Drum...

on May 27, 2014

By Louise Ridley Tim Westwood, the hip hop DJ, pimps up a barbecue with special features including a sound system, in a set of social films from the sausage brand Heck. Read full story › Source: Campaign...