Posts made in May, 2014

on May 27, 2014

By Angela Haggerty Citypress has named former Co-operative Bank PR head Patrick Tooher as director and head of its financial services practice. Tooher, also a former business editor at the Mail On Sunday, joined the Co-operative in 2010 after five years as head of UK Media relations at KPMG. Prior to that, Tooher built 16 years of experience in the media, and held stints as a financial journalist at the Independent, Sunday Express, Daily Express and Investors Chronicle. Martin Currie, managing director of Citypress, said: “Patrick is one of the market’s most experienced practitioners, combining board-level communications expertise with senior editorial insight. “His appointment adds further bandwith Read full story › Source: The Drum...

on May 27, 2014

By Ishbel Macleod England and Liverpool FC footballer Daniel Sturridge has become the latest sportsperson set to appear in a Subway advert, as part of the ‘My Sub My Way’ campaign. The advert will see Pele give the young Sturridge some footballing advice, before showing how this has helped the footballer get to where he is today. Sturridge said: “I am excited to become the latest Subway Famous Fan, joining other great names who are at the top of their respective sporting fields, as well as my childhood idol Pele. As a footballer making sure I look after myself is important and I am proud Read full story › Source: The Drum...

on May 27, 2014

By Natalie Mortimer Wine and spirits company Brown-Forman has developed a virtual circus experience using Oculus Rift to launch its new product Fire Eater, a hot cinnamon liqueur under the Early Times brand. The virtual big top circus experience, developed by Critical Mass and photographer Tim Bret Day, will be showcased during a UK tour of bars in Sheffield, Leeds, Liverpool and Glasgow and transport consumers into the “fantastical” 19th century circus world of Fire Eater, bringing to life “The Greatest Shot on Earth” campaign. Once wearing the Oculus Rift headset, the user virtually climbs to the top of a high-board diving platform, Read full story › Source: The Drum...

on May 27, 2014

By Natalie Mortimer Wine and spirits company Brown-Forman has developed a virtual circus experience using Oculus Rift to launch its new product Fire Eater, a hot cinnamon liqueur under the Early Times brand. The virtual big top circus experience, developed by Critical Mass and photographer Tim Bret Day, will be showcased during a UK tour of bars in Sheffield, Leeds, Liverpool and Glasgow and transport consumers into the “fantastical” 19th century circus world of Fire Eater, bringing to life “The Greatest Shot on Earth” campaign. Once wearing the Oculus Rift headset, the user virtually climbs to the top of a high-board diving platform, Read full story › Source: The Drum...

on May 27, 2014

Sponsorship experts tip England star to become one of the most marketable fottballers. Read full story › Source: Marketing Week...