By the drum With software and UX designers taking responsibility for the look and feel of many brands online, Laura Walkerdine, a senior designer at The if agency, asks what next for the graphic designers? Designers are expected to stay on top of the trends – trudging through miles and miles of design blogs, keeping our eyes out for lovely ways to merge type and image. With new blogs and ‘inspiration’ sites/magazines/pinterest boards popping up all over our field of work, it can be hard to know where to look. It becomes even harder when the instigators of new and fresh design trends aren’t necessarily Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop’s email benchmark study. Read full story › Source: DM News...
Read MoreContent producers need to listen to fans and "tailor messages accordingly" - Mind Candy’s head of community
By Natalie Mortimer “It is important that we are creating engaging content for our fans and making sure we’re pushing things out there that people really want,” Mind Candy’s head of community, Claire Panter, said while discussing the rising problem of content pollution. Speaking to The Drum at Bite Global’s Stop Content Pollution conference, Panter, who works at the company behind Moshi Monsters, said that content producers should consider the reaction of fans to their creations. “I think the important thing is to look at how your fans are responding to the content and constantly iterate and tailor your messaging accordingly and also Read full story › Source: The Drum...
Read MoreManchester City could soon overtake United in terms of brand value, reveals study. Read full story › Source: Marketing Week...
Read MoreCoke Zero ParkLives to help Coca-Cola achieve ambition to get 1 million people active by 2020. Read full story › Source: Marketing Week...
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