Posts made in May, 2014

on May 27, 2014

By Jessica Davies Regional newspaper owner Archant has overhauled its digital news and media brand London24 to cater for native advertising and has signed Renault as launch partner in a six-figure deal. London24, which made its debut two years ago as a digital-only title, curating stories from Archant’s 14 local London newspapers including the Ham & High, Hackney Gazette, and Islington Gazette, now claims an average 850,000 monthly unique visitors. The new, responsive site has been designed to tie in more deeply with partners such as Streetlife, a local social network in which users can input their local addresses to then share Read full story › Source: The Drum...

on May 27, 2014

By Chris Boffey The failure of mainstream politicians, and the media circus that surrounds them, to talk and write about Ukip without being patronising or carrying an involuntary sneer has been manna from heaven for the new fourth party. The mainly Westminster-based politerati have never take Nigel Farage seriously even after his triumph in last week’s elections when virtually every newspaper carried a picture of him either appearing to be gurning or in ecstasy after his first pint of the day. The success of Ukip is reminiscent of a television advert for injury lawyers in which an unseen giant, a booming Brian Blessed, is confronted Read full story › Source: The Drum...

on May 27, 2014

By Ishbel Macleod Google Play is set to promote music in a new ad launching on Channel 4, which will see Brit Award winner Sam Smith sing live. The ad break, which will take place during Alan Carr’s Chatty Man on Friday, will show Smith play his song Stay With Me, which he will be performing live as part of his gig at London’s Roundhouse. Google UK’s Stephen Rosenthal said: “Through Google Play Music, we’re looking to shake up the way music lovers connect with the bands and tracks they love.” The live performance ad will last for three and a half minutes, and comes as Read full story › Source: The Drum...

on May 27, 2014

By Angela Haggerty A former senior figure from LulzSec, the hacktivist group associated with Anonymous, has assisted the FBI in foiling more than 300 attacks since he was arrested in 2011. ‘Sabu’, real name Hector Xavier Monsegur, will be sentenced on Tuesday after facing charges for his involvement in hacking attacks while part of the group, but as a result of his cooperation, officials have recommended a reduced sentence of time served. Monsegur has already pleaded guilty to nine counts related to computer hacking, and the maximum sentence he could be handed is 26 years. LulzSec was a spin off group formed in 2011 by Read full story › Source: The Drum...

on May 27, 2014

By Staff Writer Channel 4’s chief executive, David Abraham is to chair the judging panel for this year’s DMA Awards. While leading the judging panel for this year’s awards, he will also speak at an evening event connected to the awards on how companies can be truly innovative and also some of the initiatives being undertaken by Channel 4. This will lead to Abraham charing a panel of this year’s judges who will highlight campaigns they most admire. Mark Runacus, chief strategy officer (data & insight) at Karmarama and chair of the DMA Awards committee, will also discuss the value of entering Read full story › Source: The Drum...