Posts made in May, 2014

on May 26, 2014

By Ishbel Macleod The Manchester United brand is no longer as valuable as it used to be, a report from Brand Finance has found, with the value of the club down $98m following a ‘weak season’. In its analysis, Brand Finance warned that Manchester United’s value could “plunge” as sponsors turn away from the team, which is currently worth $739m (£439m). Despite this, Man U is still the third most valuable football brand, after Bayern Munich and Real Madrid. The company has warned, however, that if things continue at the current state, Manchester City will soar, while Manchester United will continue to drop. The report stated: “Provided Read full story › Source: The Drum...

on May 26, 2014

By Jennifer Faull Five months ago, Steve Taylor, a copywriter who had been living his advertising dreams in New York, decided to give up the day job to trek across the USA and spend one month at a time at a variety of creative agencies. The Drum caught up with Taylor for the next instalment of our Great Agency Adventure Q&As after he finished his month-long stint at BooneOakley, a creative agency founded in Charlotte, NC. What were your first impressions of BooneOakley? Everyone at the agency was really laid back and there was just a fun and relaxing vibe that carried through the entire Read full story › Source: The Drum...

on May 26, 2014

By Ishbel Macleod Ahh, social media. We love it, but according to recent research, it is actually turning us into psychopaths – with an increase in cyberbullying and over half turning to social media rather than talking to humans at dinner. This comes, Who is Hosting This, points out, as “Internet Addiction Disorder” is added as an appendix in the fifth edition of the Diagnostic Statistical Manual (DSM-V). The below infographic takes a look at some of the key characters traits of a psychopath – and how social media users are starting to become more aligned. Source: WhoIsHostingThis.com Read full story › Source: The Drum...

on May 26, 2014

By Natalie Mortimer The price row between Amazon and publisher Hachette Book Group has escalated with the e-commerce giant taking further steps to block forthcoming Hachette titles, including JK Rowling’s “The Silkworm” due out next month. Amazon, which had already been slowing down delivery of a number titles across Hachette, has now removed its pre-order button over a dispute about e-book prices, according to reports. “We are doing everything in our power to find a solution to this difficult situation, one that best serves our authors and their work, and that preserves our ability to survive and thrive as a strong and author-centric Read full story › Source: The Drum...

on May 26, 2014

By Jennifer Faull Agency Acceleration Day is a day focused on addressing all of the issues and challenges that growing agencies face, with a plethora of panellists offering their advice on how to manage a growing staff, finding the right talent, keeping clients happy and how you might one day leave your agency. The Drum caught up with some of the day’s speakers and asked for their top tips on what it takes to run, and grow, a successful agency. “Work hard and be nice to people,” advised Peter Dolukhanov, managing director, Nice Agency. “There’s a balance you have to bring to look Read full story › Source: The Drum...