By Angela Haggerty The Ukip advertising campaign ahead of the European elections prompted a media frenzy over claims of racism, but with the electorate it unarguably hit the spot. Ukip’s election campaign saw the anti-EU party deliver an “historic” Euro win in the parliamentary elections. Even in Scotland – where party leader Nigel Farage was famously chased out of a pub in Edinburgh by protesters – the party is expected to secure a European parliamentary seat for the first time, much to the dismay of the Scottish National Party, which focused a considerable amount of its own strategy on the idea of a ‘no-Ukip Read full story › Source: The Drum...
Read MoreBy Gillian West In launching its first TV campaign for its range of roast and ground coffee, Taylors of Harrogate wanted a creative that moved away from the “style conscious and image led” advertising which currently dominates the sector, approaching long-term creative agency BMB with a brief to bring it back to “the juice” and the “experience of drinking really good coffee.” Speaking with The Drum, BMB creative director Simon Bere explains that creatively the agency wanted to do something unexpected for the category. “Taylors coffee is already a bestseller so it’s known for being a very good product, but this is the first Read full story › Source: The Drum...
Read MoreBy Jennifer Faull When people talk about design and tech genius today, they more often than not speak of Apple with Steve Jobs and Sir Jony Ive or perhaps Facebook and Zuckerberg. Few ‘Design Genius Lists’ will name the folks at Betterware. Until now. The Drum took at look through the Betterware catalogue and selected its favourite pieces of innovative design. Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The inventor of the email attachment, Nathaniel Borenstein, turned down a job offer from Steve Jobs because he felt the late Apple CEO was too ‘domineering’ and the pair would have a clash of personalities. Borenstein, who received the offer from Jobs after carrying out a post PhD project at Carnegie Mellon University – which saw the computer science graduate write a new email program allowing images to be embedded in messages – told The Telegraph that ‘nobody’ on his team wanted to work for Jobs. “Around this time [when the work began to attract attention from industry figures], a guy Read full story › Source: The Drum...
Read MoreBy Staff Writer This spot for Ikea out of Italy is very different to the ads we’re used to. There’s very little of the product on display, and nothing at all of the über-cool energy and dynamism that propels the campaigns we see along. That isn’t a criticism, however, as this is simply very low key and sweet – you know the one thing the boy will remember about his visit to the little girl’s apartment (aside from the cake, of course) is the novelty of the Ikea light he turns on as he passes. Creative Agency: Auge Headquarter (Milan) ECD: Federica Ariagno / Giorgio Read full story › Source: The Drum...
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