Posts made in May, 2014

on May 26, 2014

By Ishbel Macleod Over half of the population (53 per cent) will use their smartphones to stay up to date with football news during the World Cup, research by work.shop.play., the online urban community, has discovered. The research of 1,878 people discovered that 85 per cent of consumers will be following the tournament online in some form with 41 per cent specifically using social media sites. Almost a quarter (24 per cent) said that they would be using the likes of Facebook and Twitter to get their score updates, while 38 per cent said that they would keep track of score updates on the television. Simon Read full story › Source: The Drum...

on May 26, 2014

By Natalie Mortimer A quarter of all shopping space in Britain is “technically obsolete” due to the increase in popularity of online shopping, according to Chris Grigg, chief executive of property investment company British Land. Grigg, whose company owns half of Meadowhall shopping centre in Sheffield as well as freeholds for Debenhams, B&Q and Homebase, told The Independent that he thinks high street shops will gradually start to disappear. “It doesn’t mean they won’t continue to be used to some extent for some years to come, but they are likely to be become more marginal. What will do well are the modern shopping Read full story › Source: The Drum...

on May 26, 2014

By Natalie Mortimer The leader of the British National Party (BNP), Nick Griffin, has asked his Twitter followers for help in removing MEP from his Twitter handle after he lost his seat in the European Parliament. Griffin sent the tweet last night following the results of last week’s election, which saw the party leader ousted from his seat representing the North West of England, The Metro reported. He tweeted: “If anyone can tell me how to change my twitter title without losing the account I’d be obliged! 😉 #we’renotgoingawayyouknow”. If anyone can tell me how to change my twitter title without losing Read full story › Source: The Drum...

on May 26, 2014

By Ishbel Macleod Quorn is offering consumers the chance to show off their culinary skills and make their dishes famous in a new social media campaign created by Big Communications. The campaign, ‘Make Your Dish Famous‘, allows fans to submit their own Quorn recipes with the chance of seeing it appear in a 2015 Quorn calendar. Quorn’s international marketing director, Peter Harrison, commented: “We’ve seen our fanbase grow over the past year as an active and engaged community that loves to share their own recipe ideas, so launching this campaign was a perfect fit. Showcasing the dishes in a branded calendar is our Read full story › Source: The Drum...

on May 26, 2014

By Natalie Mortimer The Famous Grouse has today (26 May) been named as the official whisky of the Glasgow 2014 Commonwealth Games. The agreement will see the whisky brand’s parent firm Edrington join existing Glasgow 2014 sponsors and partners including Heineken, which was named as the event’s official beer and cider provider last month. Ian Curle, Edrington chief executive, said: “We’re excited about this perfect partnership. Edrington was born in Glasgow and over 150 years it has grown and developed to become an international business. That same spirit and dedication to excellence is at the heart of Glasgow 2014 and we’re Read full story › Source: The Drum...