Posts made in June, 2014

on Jun 30, 2014

By Natalie Mortimer News and weather presenters Jon Snow and Sian Lloyd are showing their support for a campaign by The Foundation for People with Learning Disabilities, which is calling for a change in the way the media represents people with learning disabilities. The charity is calling on the media to change the language used about those who suffer from a disability in order to tackle the increase in bullying, harassment and hate crime. A report by Respond highlights that people with learning disabilities are more likely to be targeted by hate crime and that in London alone in 2012, incidents of hate Read full story › Source: The Drum...

on Jun 30, 2014

By Noel Young Beyoncé has climbed to the No. 1 spot on the Forbes Celebrity 100 after an amazing year featuring a massive tour. Queen B played 95 shows, bringing in an average $2.4 million per stop, according to Pollstar. She also produced her most innovative album. Titled simply Beyoncé, the album hit iTunes with barely any publicity and was billed as a “visual album” because there was already a music video for each of the 14 songs. The single “Drunk in Love” has gone platinum, selling more than 1 million copies. But Beyoncé doesn’t stop with music — she’s built a small business Read full story › Source: The Drum...

on Jun 30, 2014

By Noel Young Twitter today took a leaf from Facebook’s playbook, announcing that it is releasing mobile-app install ads to the wider advertising community after a months-long test. These ads, which appear in Twitter’s news feed, provide links directly to apps on Apple’s App Store or Google Play. Twitter users have recently seen ads suggesting they download apps such as Square or Spotify, or try out games like Heroes of Dragon Age and Real Racing 3. Twitter has said those tests went well. The Wall Street Journal commented, “It could be a profitable new product for Twitter, which is finding ways to wring Read full story › Source: The Drum...

on Jun 30, 2014

All marketing directors to be renamed brand directors as P&G ups focus on brand building. Read full story › Source: Marketing Week...

on Jun 30, 2014

All marketing directors to be renamed brand directors as P&G ups focus on brand building. Read full story › Source: Marketing Week...