By Jennifer Faull Facebook conducted an experiment into how content can affect emotions by manipulating the feeds of over 600,000 unsuspecting users. The ‘Experimental evidence of massive-scale emotional contagion through social networks’ paper was recently published and explained that Facebook changed the tone of feeds by skewing the number of positive and negative terms seen. Facebook then monitored the effect it had on users’ emotions. “The results show emotional contagion,” wrote the team of Facebook scientists in the paper. “When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. These Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Last night’s World Cup match against Brazil and Chile broke Twitter records as it became the most tweeted about sports event ever. The match was ultimately decided on during a penalty shoot-out and Gonzalo Jara’s missed penalty, which handed Brazil the win, generated 389,000 tweets per minute (TPM), eclipsing the record previously set by the Super Bowl where the peak was 382,000 TPM A record total of 16.4 million tweets were also sent around the game, making it the most-discussed match of the World Cup so far. #BRA v #CHI: the most-discussed moments of the Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Nearly 70 per cent of the total Facebook work force is male, and 57 per cent of its US employees are white – figures which have led Facebook to admit that it has “ a lot more to do” in achieving greater ethnic and gender diversity. The company published its diversity figures for the first time this week. Across the whole business, the percentage of Facebook’s global female employees stands at just 31 per cent, this dropped to 15 per cent within the tech division and 23 per cent at senior level. Ethnic diversity at senior level was equally unbalanced, Read full story › Source: The Drum...
Read MoreBy Arif Durrani As part of ITN Production’s ‘Media Talks the World Cup’, executives from WPP’s Mindshare offer their thoughts on a week of action, dominated by Uruguay’s Luis Suarez, who has been banned for four months from football for biting Italy’s Giorgio Chiellini. Read full story › Source: Campaign...
Read MoreBy Staff Writer Today marks the 100-year anniversary of the assassination of Archduke Franz-Ferdinand, a shooting which set off a chain of events that led to the First World War and would ultimately change our society forever. The advertising of 1914 captures a unique moment in time. Straddling the dying embers of the Edwardian era and the cusp of the epoch-defining events of the the war, the ads from that period offer a fascinating glimpse of forgotten times and, in most cases, forgotten products (although a few brand names are still recognisable today). We dug deep into the archives to see what people would have Read full story › Source: The Drum...
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