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Posts made in June, 2014

Metro names Jo Mazenko as head of planning and Sean Parrott as head of trading

on Jun 30, 2014

By Angela Haggerty Metro has promoted Jo Mazenko and Sean Parrott as head of planning and head of trading respectively. According to a statement, Mazenko has been “instrumental” over the last six months in promoting Metro’s creative planning team to agencies and has worked closely with creative director Sophie Robinson on the launch of internal creative agency Story. Parrott moves to the head of trading role after a stint as group head, and will work alongside trading director Grant Woodthorpe. He has been with Metro since 2004 after joining as an account executive. Steve Auckland, managing director of Metro, said: “Jo and Sean are two incredibly Read full story › Source: The Drum...

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Scottish government uses augmented reality in campaign against second-hand smoke

on Jun 30, 2014

By Angela Haggerty The Scottish government has employed augmented-reality technology for an experiential campaign to highlight the effects of second-hand smoke. The campaign followed a commitment from the Scottish government – the first of its kind globally – to set a target of reducing the proportion of children exposed to second-hand smoke from 12 to six per cent. The Scottish government appointed experiential marketing agency Kommando to take the augmented reality campaign – in which people could see the harmful effects of chemicals by looking at an empty living room through a tablet screen – to the streets. Jill Walker, head of health marketing for the Read full story › Source: The Drum...

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