Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days. Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News It acquires MoFuse, a provider of mobile solutions for small and local businesses. Read full story › Source: DM News...
Read MoreMarketers should be using the social network for brand awareness rather than engagement, says report. Read full story › Source: Marketing Week...
Read MoreBy Angela Haggerty Real Madrid star Gareth Bale will feature in the latest round of print and TV ads from BT Sport. The fresh ads – which feature Bale discussing the importance of making the right decision – will first air during this weekend’s World Cup knock out rounds. The ads will focus on BT’s European football rights starting from August 2015 to try and pull in subscriptions, and taglines include ‘The European goalposts are moving’ and ‘Football is about making the right decisions’. John Petter, BT Consumer CEO, said: “BT Sport is the home of European football and we are delighted to work with Read full story › Source: The Drum...
Read MoreHacked Off to stage social media Thunderclap for press reform after running the platform's biggest ever UK campaign
By James Doleman By James Doleman and Angela Haggerty Press campaign group Hacked off is staging a social media ‘Thunderclap’ at 8pm tonight (27 June) to demand the implementation of press regulation recommended in the Leveson report. Thunderclap, which describes itself as a “crowdspeaking” platform, allows campaigners and brands to arrange for identical social media messages to be posted at the same time. Organisers set the number of supporters they expect to receive and if the numbers signing up meet the target the posts are sent out. Previous users of the service include The White House, Levi’s, Durex, Sony Pictures, the BBC, and the Read full story › Source: The Drum...
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