By Natalie Mortimer In the fourth instalment of ITN Productions World Cup Media Talks, which aims to engage football fans from the media world, the Mindshare team offers up its thoughts. Ross Minton, Tom Wilkinson, Jim VanDer Meersch and Dan Robinson argue about which teams should go through to the final, discuss Luis Suarez’s Fifa ban and offer top tips for filling your time ahead of a World Cup-free evening. ITN Productions is calling on media agencies to get involved and offer their own post or pre-match comments and “quirkier World Cup-related opinions” reacting to the latest tournament events. The team will Read full story › Source: The Drum...
Read MoreBy Angela Haggerty At least six Telegraph sports writers have been told their jobs are to go amid a clear-out at the title. According to the Sports Journalists’ Assocation (SJA), chief sports correspondent Ian Chadband, cricket analyst Simon Hughes, athletics correspondent Simon Hart, sailing and cricket writer Kate Laven, and rugby and football reporter Graham Clutton have been told they are to lose their roles. The news follows the redundancy of 12 Telegraph journalists only nine days ago, which included former deputy editor Benedict Brogan and blog editor Damian Thompson. Despite the cuts to current positions, however, the Telegraph is seeking to hire another 40 Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Breakdown service provider Green Flag has teamed up with a Dolly Parton tribute act to treat Glastonbury festival goers who have broken down to a surprise roadside performance. The one-off Bandwagon Service hopes to ‘ease the pain’ for some of the 360 festivalgoers predicted to breakdown over the course of the five-day festival, which kicked off today. Those consumers who miss out on a performance will be gifted with a Dolly Parton festival kit including a Dolly Parton Greatest Hits CD, blonde Dolly wig, mole kit and ponchos, ahead of the country singer’s appearance at the festival on Sunday. Sam Read full story › Source: The Drum...
Read MoreBy Sara Kimberley The World Cup might be over for England, but football ads are keeping the dream alive for some in this week’s Campaign’s Viral Chart. Read full story › Source: Campaign...
Read MoreBy Gillian West Barclaycard’s online and mobile-based offers service Bespoke Offers is looking to raise awareness of the brand and its personalised approach to the offers sector with a national TV campaign focusing on the idea that customers can find their ‘perfect match’ using the service. Breaking today (Friday 27 June), the campaign, created by BBH, will run for three months across the Sky Network, also using Sky and ITV on-demand platforms as well as 4OD. A print campaign, executed by Rapp, will feature in national daily press, regional press and select passion point media, with an outdoor campaign in London and the Read full story › Source: The Drum...
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