Posts made in June, 2014

on Jun 27, 2014

By Michael Feeley Premium gin brand Bombay Sapphire has crowned a cocktail created by Parisian bartender Remy Savage as a world beater after a global competition drew more than 3,500 entries. Savage collected the Bombay Sapphire ‘World’s Most Imaginative Bartender Award 2014′ for his cocktail ‘Paper Anniversary’, winning a prize fund to the value of £10,000, a precious sapphire stone pin and a place in the Cocktail Hall of Fame in the Bombay Sapphire Distillery at Laverstoke Mill in Hampshire, England. The final stages of the competition, where 14 bartenders came together to take part in a six-day immersive experience in Read full story › Source: The Drum...

on Jun 27, 2014

By Natalie Mortimer Internet betting company Betfair has launched a rebrand across all of its platforms ahead of tomorrow’s Colombia V Uruguay game in support of the ban imposed by FIFA on Luis Suarez after he bit Italian player Giorgio Chiellini. From today until Monday (30 June) Betfair will change its name to Bitefair across all its logos, Twitter handle, onsite banners, CRM headings, while print advertising with the Sun will also be rebranded. Playing on its current advertising campaign and social activity #thisisplay, which looks to drive awareness of the sport, the company will push content on the day of the match focused Read full story › Source: The Drum...

on Jun 27, 2014

By Louise Ridley Disney film characters Sleeping Beauty, Ariel, and Princess Jasmine, are being used in a shocking poster campaign to raise awareness about incest. Read full story › Source: Campaign...

on Jun 27, 2014

By Gillian West If The Drum editor-at-large Dave Birss had his own TV channel things would be very different indeed, success wouldn’t be measured by the number of viewers, programmes would be made longer or shorter at the touch of a button, and viewers would have to dance along with Strictly on a Saturday night to unlock the next part of the show. Ahead of the launch of video series ‘The Day Before Tomorrow’, which explores how technology is changing different industries, Birss was invited by the BBC to share what he would do with his own channel. Tackling the topic Read full story › Source: The Drum...

on Jun 27, 2014

By Natalie Mortimer BMW UK has selected FCB Inferno to handle its integrated marketing services, marking the end of a relationship with the Engine Group, which has seen WCRS produce work for the car marque since 1979. FCB Inferno will take over the account from 1 August. Uwe Dreher, BMW UK marketing director, said: “EngineDare has been an outstanding partner for BMW, and has made a huge and valuable contribution to our business over the years. We wish the company the very best for the future.” Simon Peck, partner, Engine, added: “EngineDare is incredibly proud of the work that it has done for Read full story › Source: The Drum...