By Ian Griggs IPC Media has become the first media company to wholly join the Content Marketing Association as a member. Read full story › Source: Campaign...
Read MoreBy Direct Marketing News Can marketers harmonize the two ad forms? Read full story › Source: DM News...
Read MoreIsba concerned that Yahoo's Prime View ad viewability tool charges a premium for service brands should 'take for granted'
By Angela Haggerty Advertising body Isba has voiced concern that Yahoo’s new guaranteed ad viewability service Prime View is asking advertisers to pay more for “something that they really ought to take for granted”. Following the announcement from Yahoo on Wednesday of its vCPM service for US advertisers, Isba director of media and advertising Bob Wootton called on the tech business to roll the option out to UK advertisers, but said the concept of paying an extra cost to ensure ads are actually seen “doesn’t sit entirely comfortably”. “Given the complete lack of certainty that what advertisers pay for is what they get, Yahoo has Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer UK charity Tender, which works to promote healthy relationships, has created a film to highlight how domestic abuse rises after England is knocked out of a World Cup. The campaign ad draws on research from Lancaster University, which analysed crime figures during the 2002, 2006 and 2010 World Cups, and found that domestic abuse rose by 26 per cent when the English national team won or drew, with a 38 percent increase when the national team lost. Created by BNB, the film shows a woman worriedly watching the game and depicts her reaction after England was knocked out of the Read full story › Source: The Drum...
Read MoreBy Ian Griggs Creature of London and Saatchi & Saatchi Health are just two of six agencies that have been elected to the IPA membership. Read full story › Source: Campaign...
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