By John McCarthy Google is following retailer Amazon’s footsteps into the drone industry, in a move which has seen the search engine giant testing drone package deliveries in Australia’s outback, as part of the top-secret initiative called Project Wing. The drones were developed at the Google X labs where the firm’s wearable technology and automated car were also masterminded. The automated crafts have a total wingspan of 1.5m on which there will be four electric propellers. They will follow pre-programmed flight routes although Google claims the drones slightly deviate from the course to account for heavy winds and other airborne vehicles. During the field tests the Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Watch Direct Line’s latest ad starring Harvey Keitel reprising his character Winston Wolf from ‘Pulp Fiction’. Read full story › Source: Campaign...
Read MoreBy Maisie McCabe Watch Direct Line’s latest ad starring Harvey Keitel reprising his character Winston Wolfe from ‘Pulp Fiction’. Read full story › Source: Campaign...
Read MoreBy the drum Often cited as the duller side of marketing, data is set to take centre stage with new EU compliance rules coming that could land many agencies and brands in hot water, writes Jenna Tiffany and Steve Henderson of email marketing specialists Communicator. Is your data at risk of becoming redundant? Data protection has become big news; it’s hard to ignore when it’s high profile brands like Sony, eBay and Adobe making the headlines. John Lewis was taken to court over their data collection opt-in process and even the mighty Google have been forced to remove old search results. The ability to collect Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Will the Great Recommender introduce “pretargeting” to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google’s and Facebook’s? Read full story › Source: DM News...
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