By Maisie McCabe Watch Direct Line’s new ad starring Harvey Keitel reprising his character Winston Wolf from ‘Pulp Fiction’. Read full story › Source: Campaign...
Read MoreSupermarket parachutes new boss in a month early as perceptions of the brand plummet. Read full story › Source: Marketing Week...
Read MoreSupermarket parachutes new boss in a month early as consumer perceptions of the brand plummet. Read full story › Source: Marketing Week...
Read MoreBy John Glenday Cinema legend Harvey Keitel is the unlikely face of insurance provider Direct Line’s latest television campaign, which also marks a significant brand overhaul. Devised by Saatchi & Saatchi the piece sees Keitel reprise his role as Winston Wolf from the cult classic Pulp Fiction as he ‘fixes’ the insurance difficulties of a suburban family. Debuting during ITV’s X-Factor tomorrow night the spot opens with the line ‘I’m Winston Wolf, I fix problems’ and is geared toward communicating Direct Line’s ‘We’re on it’ proposition. This concludes by laying down the gauntlet to rival insurance providers, asking ‘Can your insurance do that?’ Kerry Chilvers, brand director, Read full story › Source: The Drum...
Read MoreBy John Glenday Cinema legend Harvey Keitel is the unlikely face of insurance provider Direct Line’s latest television campaign, which also marks a significant brand overhaul. Devised by Saatchi & Saatchi the piece sees Keitel reprise his role as Winston Wolf from the cult classic Pulp Fiction as he ‘fixes’ the insurance difficulties of a suburban family. Debuting during ITV’s X-Factor tomorrow night the spot opens with the line ‘I’m Winston Wolf, I fix problems’ and is geared toward communicating Direct Line’s ‘We’re on it’ proposition. This concludes by laying down the gauntlet to rival insurance providers, asking ‘Can your insurance do that?’ Kerry Chilvers, Brand Director, Read full story › Source: The Drum...
Read More
Industry News