By Angela Haggerty Phoenix Nights star and Take Me Out presenter Paddy McGuinness has been signed up by Bauer Media to present a new Sunday show across the company’s Place portfolio radio station network. The comedian’s three-hour Sunday Dinner morning show will go across all 16 stations in the Place portfolio of local radio services, including Liverpool’s Radio City, Glasgow’s Clyde 1 and Manchester’s Key 103. The show will kick off with a search for ‘the UK’s funniest kid’, and McGuinness said: “Being a dad myself I know how funny kids can be – sometimes unintentionally. I am looking for the best joke, act or Read full story › Source: The Drum...
Read MoreBy John Glenday Discount supermarket chain Lidl has announced it is to ditch its practice of door-to-door leafleting to drum up business by focusing on a new £20m TV and social media campaign instead. Launching on Friday night the TBWA masterminded campaign will focus on propagating its #Lidlsurprises tagline to existing and prospective shoppers over the coming five to six months with images of happy shoppers picking up high-end items such as champagne, steak and cheese being beamed into people’s homes. Lidl’s UK MD Ronny Gottschlich said: “We’ve been really German in the way we are dropping leaflets through letter boxes saying ‘you have Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Google has ditched its authorship tool, admitting in a Google+ post that it “isn’t as useful to our users as we’d hoped”. Google authorship allowed journalists and bloggers to link their articles to their Google+ profiles, creating a ‘rich snippet’. This saw the name of the author and their image appearing to the left of the article, making it stand out more from the rest of the articles on the Google search page. John Mueller, webmaster trends analyst at Google, said: “We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Andy Jonesco, the EMEA chief executive of Kinetic, has left the WPP outdoor agency with immediate effect. Read full story › Source: Campaign...
Read MoreBy Gillian West Wyke Farms has invested £1.2m into a cross-platform communications campaign as part of an autumn winter push which includes a new TV advert made by Ridley Scott’s commercial production company, RSA Films. The campaign film aims to convey Wyke Farm’s brand values of provenance, passion for the countryside and family farming in Somerset. ‘Ode To The Cow’ champions Wyke Farm’s biggest contributor – the cow – and launches nationally on Monday 1 September on ITV during Coronation Street. The £1.2m investment also includes a print campaign running from September until Christmas in popular female lifestyle publications including BBC Good Food, Good Read full story › Source: The Drum...
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