Posts made in August, 2014

on Aug 29, 2014

Gray takes on global marketing director job ahead of further restrictions. Read full story › Source: Marketing Week...

on Aug 29, 2014

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020. Read full story › Source: Marketing Week...

on Aug 29, 2014

By Alex Johnson Social media has demonstrated its power again after Zara came under intense criticism for selling a garment that closely resembled outfits worn by Jewish holocaust prisoners. First spotted by an Israeli journalist, online chatter quickly grew with many decrying the fashion chain’s error. Now with the offending item off the shelves the incident provides some powerful lessons on handling crises – particularly those generated by an organisation’s own decisions rather than external factors: Be aware of cultural sensitivities. ​Social media can make a misjudged product or service global in a matter of minutes. From a reputational point of view Read full story › Source: The Drum...

on Aug 29, 2014

Diageo wants luxury brands to yield 20 per cent of total revenue by 2020. Read full story › Source: Marketing Week...

on Aug 29, 2014

By Ishbel Macleod Over three quarters (83 per cent) of 16-24 year olds use YouTube as a music platform rather than a video platform, research from youth insights consultancy Voxburner has found. Just over half of respondents (56 per cent) said they used iTunes or the radio to listen to music, while 48 per cent use Spotify and 25 per cent use Soundcloud. Streaming services such as Spotify and Pandora act as the main way which young people learn about new music, with 56 per cent agreeing to doing this, while 49 per cent will use Facebook for music discovery, and 42 per cent turn Read full story › Source: The Drum...