By James Swift Intel, the computer chip manufacturer with revenue of $52.7 billion (£31.8 billion), is reviewing its global creative account, putting the incumbent, Venables Bell & Partners, on alert. Read full story › Source: Campaign...
Read MoreBy John Glenday The latest YouGov BrandIndex is predicting a surprise turnaround in the fortunes of struggling High Street retailer HMV after it clocked up stronger sales amidst improved consumer perception. Arresting a seemingly terminal decline amidst fierce competition from online rivals such as Amazon, which saw the group being placed into administration, but may now be mounting something of a comeback. HMV’s new found success has come principally at the expense of supermarkets as it refocuses on its core music and film business following a rejig of store layouts and new marketing initiatives. This has seen the chain emphasise live gigs and record signings whilst Read full story › Source: The Drum...
Read MoreBy John Glenday A police investigation has been launched into online auction house eBay after a man claiming to be resident in Glasgow posted a listing for his vote in the upcoming independence referendum for £1.04. The unidentified man accompanied his sale with the words: “This is my very own unique piece of British History! It is my personal YES or NO vote for the upcoming Scottish Referendum in September. “I for one, do not give a flying monkeys about any of this. This could be the deciding vote. Who knows? “I am a hard working Scottish citizen with a house, a gorgeous wife and two Read full story › Source: The Drum...
Read MoreBy John Glenday British supermarket king Tesco is to parachute in its new chief executive a month early after a significant worsening of its trading position forced the retailer to act. Dave Lewis had been due to take the helm of the struggling grocer in October but will now be rushed in on Monday morning in a desperate bid to halt the slide. This comes after Tesco announced it expected to undershoot its projected trading profit for the year by £100’s of millions following a dismal first six months. Markets had been expecting this figure to come in at around £2.8bn but after the first Read full story › Source: The Drum...
Read MoreBy Noel Young Apple is going back to where it all began for its big event on September 9: the Flint Center for the Performing Arts in Cupertino, where Apple’s original Macintosh computer was unveiled 30 years ago. Typically, Apple did not disclose the purpose of the gathering in the terse invitation sent out on Thursday for the event. New iPhones have been launched at September events the past two years. But the best bet is that Apple has something more dramatic, such as a wearable device, the iWatch. Read about it here. The choice of venue Read full story › Source: The Drum...
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