McDonald’s looks to remind people it has been in the background of many moments in their lives. Read full story › Source: Marketing Week...
Read MoreBy Ishbel Macleod Twitter has launched Twitter Flight School – a way to teach agencies how to create campaigns which will have the most impact for their clients. Christine Cuoco, head of agency strategy at Twitter, said: “Twitter Flight School contains everything agencies need to know to develop high-impact marketing campaigns for clients, and agency learners can even access both the curriculum and additional resources on their mobile devices. “We’ve tailored the content and created bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.” Having launched in April, the first clients for Twitter Flight School – which takes Read full story › Source: The Drum...
Read MoreBy Gillian West Samsung is focusing on ‘Alpha people’ – trendy, confident young professionals who take pride in what they chose to do in life – in a new campaign promoting the Galaxy Alpha’s design. Working with Cheil Worldwide, the 50 second creative follows three Alpha people, a stylist, a DJ and a designer, who use the Galaxy Alpha as part of their daily routine. “We wanted to create something new, something that isn’t ‘Samsung’ as you know it,” said Wain Choi, global ECD at Cheil Worldwide. “For this, we wanted to turn our video into a graphical piece of art that every Alpha person Read full story › Source: The Drum...
Read MoreStyle Versus Substance? - A critique of the latest Better Together and Yes Campaign ads for the independence referendum
By Giles Moffatt Giles Moffatt, group managing director at Saint Johns Agency, takes a look at the latest ad campaigns from both the Yes campaign and Better Together, ahead of the independence referendum in Scotland. So here, finally, after two years of this neverending neverendum, are the first of two ‘broadcasts’ from the rival camps. They were always going to fall under scrutiny – this has been one of the longest-running, impassioned debates of recent times. I’ll start off by saying it’s actually irrelevant what people think of these two films creatively – it’s not a beauty parade or an exercise in Read full story › Source: The Drum...
Read MoreBy John McCarthy Manchester United has broken the news of its £59.7m UK record-breaking purchase of Argentinean midfielder Angel Di Maria using six-second-clip site Vine, setting a trend for future Barclay’s Premier League transfer announcements. The Vine, shared directly to the Manchester United account’s 3.13 million followers, shows Di Maria’s number seven shirt, previously worn by the likes of David Beckham and Cristiano Ronaldo, being printed in the club’s superstore. BREAKING: Angel Di Maria will wear the no.7 shirt at #mufc. https://t.co/kz6nr4lDp3 — Manchester United (@ManUtd) August 28, 2014 The looping videos have become a prominent communication tool in Read full story › Source: The Drum...
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