Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme. Read full story › Source: Marketing Week...
Read MoreBy Gillian West Tata Sons, the principal investment holding company of the Tata group, has awarded its global brand campaign brief to JWT. The appointment sees JWT charged with presenting three messages about Brand Tata – Tata is global, Tata is trustworthy, and Tata is a good corporate citizen – in a new campaign. Of the appointment, Dr. Mukund Rajan, member – group executive council, Tata Sons Limited, and brand custodian, said: “We are delighted to be entering into this partnership with JWT, which has a proud history spanning 15 decades of creative success. As Tata continues its journey towards becoming one of the most Read full story › Source: The Drum...
Read MoreBy Gillian West Tata Sons Limited, the principal investment holding company of the Tata group, has awarded its global brand campaign brief to JWT. The appointment sees JWT charged with presenting three messages about Brand Tata – Tata is global, Tata is trustworthy, and Tata is a good corporate citizen – in a new campaign. Of the appointment, Dr. Mukund Rajan, member – group executive council, Tata Sons Limited, and brand custodian, said: “We are delighted to be entering into this partnership with JWT, which has a proud history spanning 15 decades of creative success. As Tata continues its journey towards becoming one of the Read full story › Source: The Drum...
Read MoreRival press regulator Impress announces former UK pensions regulator chief Caroline Instance among appointment panel
By Angela Haggerty Former UK Opra pensions regulator chief Caroline Instance has been named among the members on rival press regulator Impress’s appointment panel. Instance joins chair Aidan White, director of the Ethical Journalism Network, who was announced as chair in July, alongside: Ashok Gupta: Chair AA Insurance Services Richard Gurner: A journalist who recently launched fortnightly newspaper the Caerphilly Observer Chris Kenny: Chief executive of legal sector regulator the Legal Services Board Tom Murdoch: Lawyer at charity firm Stone King LLP Penny Shepherd MBE: Former chief executive of the UK Sustainable Investment and Finance Association, now an independent consultant Damian Tambini: Associate professor at the London School of Economics Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Blinkx, the internet media platform that connects consumers with brands, has partnered with fraud detection company Forensiq as it looks to ensure brand ads on its site are being viewed by real humans. In what the company is calling a “market-first move” Blinkx has implemented Forensiq’s technology and processes to enable it to combat fraud in real time, following on from recently announced partnerships with Integral Ad Science and Nielsen, to monitor audience and viewability. Donald Hamilton, UK senior vice president of advertising at Blinkx said that the industry should treat viewability, brand safety and fraud detection as separate elements to improve Read full story › Source: The Drum...
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