Posts made in August, 2014

on Aug 28, 2014

By Maisie McCabe Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch. Read full story › Source: Campaign...

on Aug 28, 2014

By Gillian West Yves Saint Laurent Beauty has engaged BETC Paris to create a launch campaign for new perfume Black Opium following the agency’s campaigns for L’Homme and L’Homme Sport. Launched this week, Black Opium is the most recent fragrance in the Yves Saint Laurent Beauty women’s line. The ad campaign sees Black Opium come to life via the Black Opium woman who Stephan Bezy, international general manager for YSL Beauty, describes as embodying the brand’s “contemporary codes” (free, unique, femininity that is chic, sensual and brazen, all at once). Directed by Daniel Wolfe, the film sees the Black Opium woman head out on an expedition Read full story › Source: The Drum...

on Aug 28, 2014

By Natalie Mortimer EBay is rumoured to be buying a stake in e-commerce site ASOS, months after the clothing retailer issued a profit warning following a slowdown in its overseas expansion. Shares in ASOS, which have fallen sharply in recent months following a warehouse fire and reduced margins, jumped on Wednesday after rumours began to circulate that a number of US firms including eBay are in the running to make a bid on the retailer, according to The Independent. The majority stakeholder Bestseller, a Danish fashion company, has reportedly been approached by a number of prospective bidders. Both eBay and ASOS were Read full story › Source: The Drum...

on Aug 28, 2014

By Ishbel Macleod With London Fashion Week around the corner, research from Twitter found that 94 per cent of its users are aware of the event, while 74 per cent have an interest in LFW. Of those looking to attend LFW, 78 per cent said that they planned to tweet during the event. The research, carried out by Vision Critical, discovered that 44 per cent will use Twitter to find more details on new high street designs, while a third (37 per cent) say they will use Twitter to find out where to buy items they’ve seen during LFW. Gordon McMillan, editorial manager at Twitter Read full story › Source: The Drum...

on Aug 28, 2014

By Natalie Mortimer Shopping centre Westfield London is set to host a public hackathon, in partnership with Decoded Fashion, to promote the launch of Westfield Autumn Winter 2014. The Future Fashion: 24 Hour Hack will take place 20-21 September and allow shoppers to watch and interact with tech start-ups from across Europe, as they compete to create a new way of enhancing the consumer experience for fashion and retail brands in Westfield. The teams will be briefed to answer one of three Autumn/Winter 2014 key fashion points, including: ‘How can we use technology to help shoppers find the perfect item for them?’, ‘How Read full story › Source: The Drum...