Posts made in August, 2014

on Aug 28, 2014

By Jessica Davies The Drum’s weekly round-up of the digital advertising landscape takes a look at what agencies are really thinking about native advertising, and how they are planning for it; the motives behind Future Publishing’s global programmatic exchange; why Dennis Publishing may ditch programmatic to go native, while IAB chief Guy Phillipson’s questions whether viewability are realistic. Read full story › Source: The Drum...

on Aug 28, 2014

By Angela Haggerty Press regulator the Independent Press Standards Organisation (Ipso) will launch on 8 September, chairman Sir Alan Moses has told publishers. A statement on the Newspaper Society website revealed that Moses had notified publishers of the launch date by letter, and urged them to make sure they had a practical complaints system in place before the launch. “Sir Alan Moses, chairman of the Independent Press Standards Organisation, has written to publishers to confirm that Ipso will be launched on 8 September,” the statement said. “From that date, complainants to Ipso who raise substantive concerns under the Editors’ Code will be referred directly to publications Read full story › Source: The Drum...

on Aug 28, 2014

By Gillian West British artist Alex Chinneck, known for his playfully visual, large-scale artworks, is joining the ranks of Jeff Koons, Damien Hisrt, Banksy and Sam Taylor-Johnson by having his work displayed at London’s Covent Garden this October. Chinneck’s new installation ‘Take my Lightning but Don’t Steal my Thunder’ will see a section of the Market Building magically levitate over the Piazza, combining art, architecture and theatre design. Inspired by the neighbourhood’s performance culture, Chinneck and his team will conjure the illusion that the 40-foot-long building has broken from its stone base and floated over 10 feet into the air. “My objective is to create an Read full story › Source: The Drum...

on Aug 28, 2014

By Ishbel Macleod The Dame Kelly Holmes Trust has launched its first brand campaign, featuring in The Independent and the Evening Standard, to promote the personal development programmes run by the charity. The print campaign, created by Dare, ties into the ten year anniversary of Dame Kelly Holmes’ historic double gold medal win at the Olympics, and features people who overcame difficulties to win their ‘double gold’ moment. Read full story › Source: The Drum...

on Aug 28, 2014

By Direct Marketing News Systematic data breaches continue to proliferate. JP Morgan Chase and other banks were infiltrated by Russian hackers this month. Read full story › Source: DM News...