Posts made in August, 2014

on Aug 28, 2014

By Ishbel Macleod Ricky Gervais is the most influential Twitter user in London, research from PeerIndex has found, as it unveils its list of the top 100 most influential people in the capital city. Writer Caitlin Moran came second on the list, with Made in Chelsea stars Lucy Watson and Jamie Laing, along with singer Ed Sheeran, making the top five. Stephen Fry, Arsenal players Mesut Özil and Jack Wilshere, journalist Owen Jones and David Cameron complete the top 10. Ed Milliband placed in at 20, while TV presenter Jon Snow came in 54th and MP Diane Abbott was ranked as 100. The list was created Read full story › Source: The Drum...

on Aug 28, 2014

By Jeremy Lee JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate. Read full story › Source: Campaign...

on Aug 28, 2014

By John McCarthy Canada’s NATO delegation Twitter account on Wednesday took a hilarious swipe at ‘lost’ Russian soldiers who ‘accidentally’ cross the Ukrainian border, by posting a helpful graphic reminding the country what territory it actually owns – and where those borders are located. ‘@CanadaNATO’ showed Russia where its borders lie with the cheeky tweet which has saw over 15,400 retweets and 6,000 favourites on the social media site. In what may be the first instance of nations using social media to ‘troll’ each other, Canada mocked Russia’s ‘unclear borders’ excuse – which was its reason for having troops in Ukraine. This comes as the Ukrainian Read full story › Source: The Drum...

on Aug 28, 2014

By Staff Writer Sky teams up with Disney and Pixar again for the second Toy Story spot promoting broadband. It has all the charm you’d hope for from an ad featuring Buzz and Woody, with the usual delicious little touches highlighting the toys’ naivete about technology. Consequently, wi-fi shall henceforth be known as wee-fee in the DAVID household. Creative Agency: WCRS ECD: Leon Jaume Creative Director: Simon Robinson Account Team: Torie Wilkinson / Carolina Gutierrez Vargas / Katie Gould / Katherine Morris TV Producer: Sally Lipsius Ad of the Day is brought to you in association with David Reviews. Read full story › Source: The Drum...

on Aug 28, 2014

By Angela Haggerty A refocus on Scottish identity amid the independence referendum campaign coverage has helped boost STV and given it and its competitors a “renewed sense of purpose”, according to STV chief executive Rob Woodward. Speaking to The Drum following the release of STV’s half year figures – which showed a 35 per cent increase in pre-tax profits to £8.4m and a seven per cent year-on-year revenue growth to £54.7m – Woodward said the broadcaster was in a “strong position” and attributed some of the success to the wider effect of the independence referendum campaign. “I think the real boost really comes from Read full story › Source: The Drum...