By Kate Magee Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the second weekend of the new Premier League season. Read full story › Source: Campaign...
Read MoreBy Ishbel Macleod Betfred is looking to align its brand with entertainment in its latest campaign, featuring two ‘dudes’ playing keepy-uppy as they walk down the street. Created by Brothers and Sisters, the ad will run across TV, digital and press, as well as running in store, following an unbranded teaser trailer of the duo attempting to get themselves signed to the Premier League (below). “This is more than just the launch of an ad campaign. The Dudes are the new Betfred characters that we aim to grow and build over time. They represent the fun you get with Betfred and you’ll be seeing a Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Italian clothing company Diesel is promoting its latest male fragrance, Only the Brave Wild, via an interactive retail experience at Westfield London. Following on from the brand’s recent ad campaign, creative production company Inition and brand engagement agency Electrify have produced a ‘Wild Scream Stream Booth’ in Westfield’s central atrium with a live feed to the Centre Spectacular digital display. Shoppers will be invited to enter the booth where they will sit in front of a camera, transmitting a live feed of themselves in front of a digitally constructed, urban environment. Participants will then be prompted to ‘unleash their inner animal’ – Diesels Read full story › Source: The Drum...
Read MoreBy Amy Kean One of my favourite ‘media world’ stories is from a colleague – let’s call him Simon. “Simon” was asked by a client ten years ago to prepare a report on porn. The client worked for a mainstream brand, but there was method in their madness. Whilst everyone was still getting their heads around ‘the web’, the porn industry was embracing and succeeding in an emerging and innovative mode of content delivery. New and effective revenue streams, catering for niche communities and user generated content…in fact with any new technology – the rise of tablets, 3D printing, even AI and robotics – you can Read full story › Source: The Drum...
Read MoreBy James Swift Guinness Africa has released a commercial that builds on the brand’s “made of more” strapline, called “made of black”. Read full story › Source: Campaign...
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