By Ishbel Macleod GSK, the science-led healthcare company, is undergoing a digital transformation with the aim of providing a consistent experience across all corporate websites. Radley Yeldar was appointed to create a new digital framework, which has now been finalised to allow local operating companies to create their own websites while aligning to the global brand and content strategy. Simon Quayle, digital communications director at GSK, said: “We’ve been delighted with RY’s creativity and their ongoing support, which has allowed us to enhance our audience’s online experience of the GSK story. We can now provide to our local operating companies an easy and simple way Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Pets at Home has signed as sponsor of ITV show Paul O’Grady: For The Love Of Dogs, which will see the retailer become the fully integrated sponsor of the new series. The on and off-air partnership, negotiated by ITV Commercial and Carat on behalf of Pets at Home, will be activated through broadcast, online, mobile and licensing elements. The idents will be produced by Krow Communications. Scott Jefferson, marketing director at Pets at Home said: “We are extremely proud to be sponsoring this year’s season of Paul O’Grady: For the Love of Dogs. The show does an amazing job of highlighting Read full story › Source: The Drum...
Read MoreBy James Swift As summer ends, Campaign asked some of the industry leading creatives what books fed their imagination over the holidays. Read full story › Source: Campaign...
Read MoreBy John McCarthy Microsoft has removed over 1,500 apps from the Windows Store in a bid to rid the marketplace of misleading and counterfeit apps. The rapidly growing store has been accused of hosting dubious products, including replica browsers and flawed anti-virus products, with some shadier developers even charging users for usually free products. As a result, Microsoft has removed 0.5 per cent of its new 300,000 app-strong Windows Store library, after revising its store’s terms and conditions. Apps will now have to be named “clearly and accurately to reflect their functionality”. They will also have to be accurately listed on the site “according to the Read full story › Source: The Drum...
Read MoreBy Angela Haggerty Kiss FM has teamed up with mobile network giffgaff for a campaign competition that will result in one listener’s rent being paid for a year. The ‘Your Place… Your Space’ campaign is aimed at tapping into Kiss’s 15-34 year old demographic struggling to break out of their family home because of financial constraints. Listeners can enter by creating short-form video or posting a Twitter or Instagram along with the reason they deserve to win. Tom Rainsford, brand director at giffgaff, said: “Rising rental costs are making it increasingly difficult for the younger generation to move out and take that step towards true independence. “We’re Read full story › Source: The Drum...
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