By Direct Marketing News The internet’s latest craze-for-a-cause has even swept up marketers in its viral, frigid tide. Read full story › Source: DM News...
Read MoreGear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications. Read full story › Source: Marketing Week...
Read MoreEdward Snowden fallout fueling 'balkanisation' of internet in EU and data mistrust, says Baroness Sarah Ludford
By Angela Haggerty The aftermath of the Edward Snowden revelations on state surveillance has left an air of suspicion in the European parliament that could hinder progress on digital development, according to Baroness Sarah Ludford. Speaking at an Internet Advertising Bureau (IAB) event yesterday afternoon on reforms to EU data protection legislation, Baroness Ludford – who served as a Liberal Democrat MEP until 2014 and was a negotiator on EU data protection regulation –warned that a “balkanisation” of the internet and growing mistrust around data, both from consumers and governments, was a growing problem. “The climate around data protection will continue to be seriously affected Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Alpha Zoo, a children’s app which aims to teach the alphabet, has launched following a successful Kickstarter campaign. Created by three dads working in the ad industry – Gareth Hopkins, Stuart Jackson and Jon Severn – the app allows youngsters to trace upper and lower case letters, with the option of playing each letter with sound to help children understand what noise each letter makes. When children are successful in tracing a letter, they are rewarded with interaction from the characters, as well as rhymes. Developed in Unity, the app uses 3D modelling and animation technology and is available on Android Read full story › Source: The Drum...
Read MoreBy John McCarthy Mobile network EE on Thursday claimed its 4G coverage now covers over 70 per cent of the UK’s population after it recently brought 13 new towns into the fold. The 4G coverage includes 263 major towns and over 2,500 villages with Buckingham, Burntwood, Chesham, Chesterfield, Dalkeith Glossop, Hertford, Rugeley, Sheerness, Thornaby-on-Tees, Ware and Wickford now accounted for. EE, which was found to be the UK’s best mobile network provider by analyst group Rootmetrics earlier this month, has 30 million customers worldwide throughout its mobile, fixed and wholesale businesses. Prime minister David Cameron welcomed the arrival of 4G to his home constituency, Read full story › Source: The Drum...
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