TV Licensing launches 'What can you buy for 40p?' campaign to target students

on Aug 29, 2014

By Angela Haggerty A series of TV Licensing radio ads on BBC Radio 1 and 1Xtra are set to launch this weekend targeting the student community as colleges and universities prepare to return to classes. Proximity London created the trails for the licensing body in a bid to remind students that they must pay for a TV licence if they watch programmes on their laptops or mobile devices. Proximity designed the ‘What can you buy for 40p?’ campaign, with voiceovers from Matt Edmondson and Yasmin Evans, to highlight the daily cost of a TV licence. Catriona Ferguson, head of marketing at TV Licensing, said: “This campaign Read full story › Source: The Drum...

Who's the fittest in media? Manning Gottlieb OMD and ZenithOptimedia battle it out for the top spot

on Aug 29, 2014

By Rebecca Stewart The first week of this year’s Fittest in Media challenge has drawn to a close and The Drum can reveal that Chris Woods from Manning Gottlieb OMD and Marc Whittle from ZenithOptimedia are neck in neck on the scoreboard with 144 points each. The challenge, which accompanies the redesign of Dennis Publishing-owned title Men’s Fitness, will aim to find the fittest person working within a media agency in the UK. The champion will be selected through of a series of trials across various media agencies throughout September, including Maxus, Manning Gottlieb OMD, Carat and Starcom MediaVest. Over the next few Read full story › Source: The Drum...

Hertz Renews title sponsorship of MotoGP

on Aug 29, 2014

By Natalie Mortimer Car rental company Hertz has renewed its sponsorship of the 2014 British MotoGP. As title sponsor of the British MotoGP, Hertz will benefit from media exposure through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners’ podium backdrops, and clothing of the Paddock Girls. In addition, at this year’s event, visitors can try their hand at ‘winning the fastest lap’ of the Silverstone track on bike simulators placed in the Hertz Game Zone or have their photo taken in one of the Hertz Dream Collection vehicles on display in the area. Michel Taride, group president, Read full story › Source: The Drum...