By John McCarthy UK communication regulator Ofcom has announced that it will not be probing the Great British Bake-Off’s controversial pudding sabotage, which saw 31 year old Iain Watters dumped from the show, following multiple viewers complaints. Ofcom received 13 complaints after contestant Diana Beard removed fellow competitor Iain Watter’s baked Alaska Pudding from the fridge causing it to turn into a liquid mess. This subsequently saw him voted from the show. Saboteur Beach however on Thursday quit the baking show due to health problems. This came as fans were calling for her dismissal – opening the door for Watter’s return. Fans took to Twitter to Read full story › Source: The Drum...
Read MoreBy James Swift Lidl masquerades as a humble East London market stall its first TV brand campaign. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer Liverpool marketing and communications agency Kenyon Fraser has strengthened its creative offer with the acquisition of design firm Gavin and Page into the business. Three staff have moved over from Gavin and Page taking with it clients including Enersys, DFSK, CCI plus NHS and other public sector organisations. Gavin and Page, which has been producing creative design for advertising, print, display and exhibition materials since 1981, said it wanted to support its clients with a greater range of services. Ben O’Brien, chief executive of Kenyon Fraser commented: “We’re rapidly growing our creative design team and strengthening our position as one of the biggest Read full story › Source: The Drum...
Read MoreCharities can benefit in the longer term but must ensure consumers know who the campaign is for. Read full story › Source: Marketing Week...
Read MoreBy Angela Haggerty Bauer Media Group has reported growth of nine per cent to €2.3bn in 2013. The figures, announced in Germany on Thursday, show growth in the Group for the third year in a row. International business accounted for 65 per cent of sales with the rest of the sales in Germany. Advertising sales increased from €407m in 2012 to €482m in 2013, while sales from radio fell slightly from €204m to €203m. Sales from digital were up by 22 per cent from €66m in 2012 to €81m. A statement said: “Both the magazine business and the radio and digital segments are responsible for this Read full story › Source: The Drum...
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