By Gillian West The Breakfast Club has engaged Elmwood to create a quirky, film-inspired identity for the bar in its new London Bridge café. Famous for its hidden drinking spots within restaurants including The Mayor of Scaredy Cat Town in its Spitalfields café and The King of Ladies Men in Clapham, The Breakfast Club’s new London Bridge venue is home to bar Call Me Mr Lucky. Having worked together since 2005 The Breakfast Club challenged Elmwood to create an identity that stayed true to its brand personality, using the offbeat name as a starting point. Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Urban Airship solution will free in-app marketers to move beyond the standard options of “open” or “ignore.” Read full story › Source: DM News...
Read MoreBy John McCarthy An American academic has uploaded 2.6 million of history’s copyright free images to image-sharing website Flickr to allow users to take a digital trip through time. Kalev Leetaru, has uploaded an astonishing 2.6 million fully-tagged images and drawings from books as part of the Internet Archive Organisation’s scanning process. According to Leetaru, internet digitaisation projects have traditionally been more focused on archiving the writings of the past with images being widely ignored. Even illustrated print ads have been uploaded to the social media archive. Leetaru told the BBC: “For all these years all the libraries have been digitising their books, but they Read full story › Source: The Drum...
Read MoreBy John McCarthy An Australian tax official has said that virtual currency Bitcoin could one day be considered as legal tender in the country if it was to become more widely used by the public. The official told the Guardian that Bitcoins are not currently classified under law as ‘legal tender’ making them more like a trading commodity than a currency. The ‘coins’, generated by donating CPU power to data mine complex codes, are widely unregulated. As a result, transactions using the currency are untaxed – an issue governments worldwide are currently trying to address. On Wednesday during an Australian virtual currency inquiry, Chris Jordan, the Read full story › Source: The Drum...
Read MoreBy Ishbel Macleod Innocent has appointed MediaCom to handle its £2.3m media planning media planning and buying account, following a pitch process. MediaCom beat Vizeum in a closed pitch process, which was announced last month. Smoothie and veg pot manufacturer Innocent is over 90 per cent owned by the Coca-Cola company, which also appointed MediaCom as its media agency last year in a pitch against Vizeum. The £6m ad account continues to be held by 101. Read full story › Source: The Drum...
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