By Gillian West Walkers has unveiled three tweet-activated digital vending machines at bus shelters in central London as part of the next wave of activity in the brand’s ‘Do Us A Flavour’ campaign. Launched in January, ‘Do Us A Flavour’ challenged the nation to suggest a new flavour to Walkers for the chance to win £1m with six finalist flavours chosen by a judging panel which included Marco Pierre White and David Walliams. Read full story › Source: The Drum...
Read MoreBy John McCarthy Microsoft is set to close its Microsoft Live Messenger service, formerly called MSN, in its final market of China this October in a bid to integrate users with Skype, according to reports from Dongfang Daily. As a result of the China closure, the MSN Messenger will be officially dead worldwide, news that will likely upset the 90s kids who grew up with the once flourishing service. In the age of WhatsApp, the fifteen year-old MSN is considered a digital relic now, wits further competition from communications apps like Vine and Snapchat. It’s discontinuation in China is part of an over-arcing Microsoft initiative Read full story › Source: The Drum...
Read MoreBy Gillian West UKTV has named Scott Russell as its new creative director, working across the broadcaster’s network of 10 channels shaping its creative vision and road map. Russell brings with him more than 10 years’ experience working in the broadcast industry and is charged with overseeing all creative output including on-air promotional trailers, continuity and navigation as well as off-air advertising, brand development and new media activity such as UKTV Play, the network’s recently launched digital brand. Russell will report to marketing director, Simon Michaelides, who said he was “thrilled” with the appointment. “Scott comes to us with a wealth of experience gained at Sky, Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Abercrombie & Fitch is to phase out selling its branded line of clothing in a bid to tempt back shoppers as sales at the American clothing brand fell by six per cent to $891m. The retailer, which has been hit by the advancement of cheaper, fast-fashion outlets such as H&M and Forever 21, has been pushing forward with alternative clothing lines of late, and recently introduced a new Back-to-School collection ahead of the Autumn/Winter season. The move is a significant shift for Abercrombie which has historically based much of its branding around the logo. Mike Jeffries, chief executive officer said the retailer will Read full story › Source: The Drum...
Read MoreBy James Doleman Irish based publisher Independent News and Media (INM) has increased its digital revenue but has also pledged to continue cost-cutting measures. The company – which owns titles; the Irish Independent and Belfast Telegraph, reported a 30 per cent rise in digital revenue to €3.9m, but recorded an overall loss of €2.1m in six months to the end of June. It blamed a €16.1m charge relating to a “non-cash accounting adjustment” connected with group’s non-participation” in an share issue by its Australian associate APN without which the company would have made a profit of €14m. The company also claimed that the Independent website Read full story › Source: The Drum...
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