By Direct Marketing News In just the past year, they added 20 minutes a day to their mobile app habits. Read full story › Source: DM News...
Read MoreBy Natalie Mortimer HP Sauce UK is launching a Facebook campaign to support the annual month-long men’s health charity initiative, Movember. Working with We Are Social, HP Sauce is aiming to help raise awareness of the moustache-growing initiative and encourage its fans to get involved in Movember through four weekly challenges. Starting from 1 November, and taking place every Friday throughout the month, HP Sauce will introduce a different task for its fans, challenging them to show off their moustaches. Fans need to upload their pictures to the HP Sauce UK Facebook page, after which five photos will be selected each week to receive a Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Fashion brands should capitalise on the opportunities around real-time advertising according to eBay Advertising, which today released data that found London Fashion Week and Prince George’s first royal tour impacted consumer buying trends. EBay recorded a 50 per cent spike in searches for ‘plaid’ after plaid fabrics dominated the catwalks at London Fashion Week this February, and Prince George’s first royal tour also had shoppers heading online in droves. Searches for dungarees in eBay’s Baby category shot up by 20 per cent after the prince was photographed wearing a pair in New Zealand in April. Extremes of weather also impacted on fashion Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Urban clothing brand Firetrap has released horror-themed an ad, as it looks to bring the brand back to its denim roots and introduce a new generation of consumers to the 23-year old brand and its mascot the ‘Deadly’ gnome, Created by Fold7 and director Ian Pons Jewell, the Deadly Denim film, which uses stop frame animation, centres on a woman in a trance-like state, sitting on a rocking chair in an abandoned house. The objects around her, including an old sewing machine, come to life under her control, to tailor a pair of Firetrap jeans. Alicia Adcock, Firetrap’s brand manager commented: Read full story › Source: The Drum...
Read MoreBy John McCarthy Premier Foods has launched a TV ad, featuring Jenni Falconer, to promote two new Oxo cube flavours to be released exclusively in Scotland. Falconer will showcase the chicken broth and ham flavours in two 30-second ads, giving Scottish mums a range of easy-to-make recipes on STV. Premier Foods’ partnership with STV was created and negotiated by media agency Carat. The campaign will feature on STV’s video-on-demand channels, and will include a takeover of the broadcaster’s home page. Helen Touchais, category marketing director of flavourings and seasonings at Premier Foods, said: “Due to the popularity of soup within the Scottish market, we are really excited Read full story › Source: The Drum...
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