Posts made in October, 2014

on Oct 31, 2014

By Natalie Mortimer Bauer Media has appointed Morgan Rees as editor-in-chief of its flagship film brand Empire magazine, following the departure of Mark Dinning, who left Bauer Media in August to join Time Out Dubai as editor. Rees, who will join the publication on 3 November, has been running an editorial agency providing editorial consultancy to digital, magazine and sports brands, and has also managed a digital start-up. Prior to this Rees worked as creative development director and editorial director at Hearst-Rodale where he was responsible for developing all brands across multiple platforms, he also managed the editorial remit of the company’s digital division and Read full story › Source: The Drum...

on Oct 31, 2014

By James Swift Ad folk share their stories of pitch woe. Read full story › Source: Campaign...

on Oct 31, 2014

By Suzanne Bearne Slowing sales growth on home ground coupled with strong demand overseas for British goods is prompting many brands to turn their attention beyond the UK in a bid to secure future revenues and profits – and with that new focus, the spotlight shines on online. With consumers worldwide purchasing at the touch of their keyboards and mobiles, shopping is more global than ever before. Add to this the pent-up demand for British goods – UK e-commerce exports are predicted to surge to £45bn by 2020, up from the current market value of £13bn, according to a study by OC&C Strategy Consultants Read full story › Source: The Drum...

on Oct 31, 2014

By John McCarthy Sainsbury’s has launched an ad showing the retailer’s focus on fundraising for the Royal British Legion’s poppy appeal. The ad, which celebrates 20 years of the supermarket supporting the charity, informs consumers they can purchase and recycle poppies, make in-store donations and buy exclusive poppy merchandise – including a tote bag by British designer Amanda Wakeley. The retailer will hope to top the £4.5m raised for the charity in 2013 with the drive. Sarah Ellis, head of corporate responsibility and society, said: “We are always delighted to welcome poppy collectors into our stores and this year customers and colleagues are more involved than Read full story › Source: The Drum...

on Oct 31, 2014

By Staff Writer In the last month, Google has refreshed its Panda (penalising thin content) and Penguin (tackling unnatural backlinks) algorithms. As part of the search giant’s move to reward high-quality content, the Panda algorithm refreshes regularly, with the majority of large brands unaffected. Gabrio Linari, SEO account director at The Search Agency, says: “Panda 4.1 is a softer update that affected three to five per cent of queries. The biggest losers of this update have been affiliate marketers, sites with very thin content ranking for competitive keywords while trying to drive users to partner websites (like Amazon), affiliates with blank and/or broken pages, Read full story › Source: The Drum...