By Staff Writer Three has created some hugely memorable commercials – the moonwalking pony, bespoke phone lines, and the apology, to name but three (aptly enough). Here’s another one to add to the canon. In this, a father on what appears to be a solitary mountaineering expedition reassures his little girl he’ll be home soon with the perfect gift. Creative Agency: Boys and Girls (Dublin) Creative Director: Rory Hamilton Creative: John Kilkenny TV Producer: Derek Doyle Film Production: Knucklehead Service Company: Red Rage (Dublin) / Bacon Director: Tomas Jonsgården Producer: Magnus Åkerstedt Photography: Niklas Johansson Editor: Alex Hagon @ Circus Post Production: Screen Scene (Dublin) Ad of the Day is brought to you in association Read full story › Source: The Drum...
Read MoreBy John McCarthy Boris Johnson has said drone deliveries are the key to solving London’s traffic congestion issue. Speaking at the a launch of London’s financial technology sector in Singapore, Johnson said he would love to have his own personal drone to deliver his shopping to him and challenged the audience to get working on making his idea, a reality, according to the Guardian. He said: “We have a problem, folks – all this internet shopping is leading to a massive increase in white van traffic dropping this stuff off – 45 per cent it’s going to go up in London in the next seven Read full story › Source: The Drum...
Read MoreBy John McCarthy Visa has claimed that Fifa will have to be more transparent if it wants to restore public trust after the head of the football body’s internal corruption investigation disavowed the final report. The statement came after former US attorney Michael Garcia who led the investigation into bribery allegations surrounding the 2018 and 2022 World Cup bidding process called the final – and edited – report “incomplete and erroneous”. Furthermore, Fifa refused to release the investigator’s findings to the public. In response, Visa said on its Tumblr page: “We are troubled by the recent events surrounding Fifa. In our discussions we have clearly stated Read full story › Source: The Drum...
Read MoreBy John McCarthy Uber has been suspended in Nevada following a legal dispute which saw a judge impose an injuction on its use in the state. The taxi-hailing app which allows users to summon a lift using their smartphones has rose to international prominence but has received considerable push back from existing taxi firms and government regulatory bodies. Internationally, Uber is at the centre of a legal battle where it claims it is a technology firm and not a taxi company, a stance which it thinks means its drivers do not need to be licensed. While this dramatically reduces the overhead of Uber drivers, it Read full story › Source: The Drum...
Read MoreBy Gurjit Degun Lavazza, the Italian coffee brand, has appointed WPP’s Y&R network to handle its international advertising account. Read full story › Source: Campaign...
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