By John McCarthy Discount retailer Aldi mocked its rivals’ participation in the Black Friday phenomenon which saw fights break out all over the UK as shoppers tried to snag a bargain. While the UK’s ‘big four’ supermarkets Asda, Tesco, Sainsbury’s and Morrisons adopted the American shopping gimmick, Aldi refrained, instead issuing a snide tweet claiming to always offer the lowest prices. It said: “We think we did #BlackFriday last week. Although it was just called Friday” Hmm, we think we did #BlackFriday last week. Although it was just called “Friday”. And it’s the same every day! pic.twitter.com/t6owEsH8wJ — Read full story › Source: The Drum...
Read MoreBy John McCarthy Didier Drogba takes over from Kobe Bryant in this latest ad for Turkish Airlines. It means he’s now competing with Lionel Messi to be first to visit far flung places and get a flavour of each country. We rather like the twist at the end when he’s comfortably ensconced on a flight and assuming he’s trumped Messi… if only he knew the truth. Creative Agency: Crispin Porter + Bogusky ECD: Matt Gooden / Ben Walker Creative Director: Ben Carey / Henrik Delehag Creative: Emma Penz / Philip Sinclair TV Producer: Rob Steiner Film Production: HSI London Director: Joseph Kahn Producer: Nicola Kenney Editor: Ben Harrex Post Production: The Mill Ad of the Read full story › Source: The Drum...
Read MoreBy John McCarthy Comedian John Bishop has abandoned Twitter after abuse was directed at his family by trolls. The Liverpudlian stand-up, who has 2.7 million followers on the site, left Twitter earlier this week despite being an avid user who regularly posts updates to his fans. His wife of 20 years, Michelle Bishop, also suspended her account this year amid similar abuse from trolls. Bishop tweeted that he is “taking some time away” from Twitter as it is a platform for “scumbags” to abuse people. I am taking some time off Twitter. I can take anything but when scumbags have a forum to Read full story › Source: The Drum...
Read MoreBy John McCarthy Uber has disciplined its New York City general manager Josh Mohrer for breaching the firm’s privacy policy by spying on a Buzzfeed reporter. The taxi-hailing firm began an investigation into Mohrer ten days ago after it emerged he was accessing Buzzfeed reporter Johana Bhuiyan travel records using a system known by the firm’s employees as ‘God Mode’, according to Slate. On one instance, where Mohrer and Bhuiyan met at Uber’s Long Island Headquarters, the Buzzfeed reporter claimed Mohrer said: “There you are, I was tracking you.” Uber refused to discuss the terms of the disciplinary action and Mohrer still remains in his positon Read full story › Source: The Drum...
Read MoreBy John McCarthy The Twitter community has paid tribute to cricketer Philip Hughes who died aged 25 after being struck on the head with a ball. The Australian was in intensive care for two days after the incident which occurred while he was batting for South Australia against New South Wales in Sydney. To pay tribute to the player, over 100,000 Twitter users around the world took part in the #putoutyourbats social media campaign. As its name suggests, the cricket community come together in a touching act of respect by putting their bats outside. The gesture became so popular that #putoutyourbats trended in the UK on Read full story › Source: The Drum...
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