Posts made in November, 2014

on Nov 28, 2014

By John McCarthy It’s been a busy week in technology. Here The Drum has rounded up ten of the top tech innovations that have been touted this week as capable of disrupting the world as we know it. 1. Sony secretly crowdfunded a minimalist smartwatch which utilises e-paper technology most commonly used in Amazon’s Kindle e-book reader. 2. Boris Johnson said drone deliveries are the key to solving London’s traffic congestion issue. He added: “We need a solution, I hope it’s going to be drones.” 3. Taxi-hailing app Uber received a $40bn valuation despite legal Read full story › Source: The Drum...

on Nov 28, 2014

By Kaltrina Bylykbashi The ‘Responsible use of data’ report, released today (28 November) claims that users may not be aware of how personal data is used by social media sites because they are too complex and lengthy. Facebook’s current terms and conditions do not demonstrate that users have given informed consent for some of the ways that companies are now exploiting data, according to the government body. Although a range of social media platforms were mentioned in the report, Facebook’s research experiment that manipulated users’ moods was used as an example of how the group may be exploiting customer ignorance. In July, Facebook was investigated Read full story › Source: Marketing Week...

on Nov 28, 2014

By Sarah Vizard Campaign of the Week What does knitting have to do with 7Up? You might well ask. But it is knitting that features heavily in the first TV ad to promote the soft drink’s new global image. 7Up has enlisted “urban knitter” Magda Sayeg, who also covered a double-decker Routemaster bus inside and out with colourful wool. Kristin Patrick, PepsiCo Global’s CMO, told Marketing Week that the campaign aims to portray “flair and originality”, which Sayeg encapsulates. “Building on our brand’s authentic equity and history, the new branding stays true to 7up’s witty, naturally confident character,” she added. It’s certainly different. Good Week for Sainsbury’s Despite Read full story › Source: Marketing Week...

on Nov 28, 2014

By Gurjit Degun The advertising industry is expected to add £12.1 billion to the UK economy by 2018, according to a new study. Read full story › Source: Campaign...

on Nov 28, 2014

By Izzy DeBellis With Thanksgiving now a fading memory for this year, Izzy DeBellis, group chief creative & strategy officer of Naked Communications New York puts down a turkey leg to offer her views on one of the major elements of the day, the Macy’s Day Parade and what it means as a major marketing opportunity for brands and the city itself. Read full story › Source: The Drum...