Posts made in November, 2014

on Nov 28, 2014

By Natalie Mortimer Leeds-based content marketing agency First 10 has acquired Fist of Fury less than a year since the creative collective was founded. As a result of the merger Martin O’Toole, founder of Fist of Fury, will join the board of directors at First 10 as of 1 December and it is thought that some collective members will still continue to work with the agency going forward. O’Toole commented: Whilst Fist of Fury’s main focus has always been about creative work, this merger provides a partnership with some seriously effective digital marketers. It’s a great fit all round and I’m bloody excited about what Read full story › Source: The Drum...

on Nov 28, 2014

By Tony Walford Cheil Worldwide is, like its bigger Japanese cousin Dentsu, one of those sleeping Far Eastern giants which, though dominant on its home turf for decades, has never really made much of an impact on the outside world. Until recently. Dentsu’s multi-billion-dollar acquisition of the Aegis network last year made headlines, of course, and its certain that the group will make further acquisitions in the Occident in order to extend its reach and scale, but what of Cheil? Since moving here in 2007, and making a big splash when it bought a stake in highly-rated indie Beattie McGuinness Bungay the following year, it Read full story › Source: The Drum...

on Nov 28, 2014

By John McCarthy Sony has secretly crowd-funded a minimalist smartwatch which utilises e-paper technology most commonly used in Amazon’s Kindle e-book reader. A Sony spokesman told the Wall Street Journal that the firm was developing a number of products with electronic paper in a project called “Fashion Entertainments”, one of which is a smartwatch. The product was added to a crowdfunding site under the name FES watch as the Japanese firm wanted to see if the product had “real value” without the branding of a major electronics company. So far the project has raised just shy of £19,000 in less than three weeks with those funding Read full story › Source: The Drum...

on Nov 28, 2014

By Ishbel Macleod Pizza Hut’s new digital ‘subconscious menu’ can predict what you are going to order, the food chain has said. The menu features 20 different toppings, such as chicken and peppers, and claims that it can tell what users will order after they have looked at the screen for just 2.5 seconds. Using eye-tracking technology, the device by Swedish company Tobii Technology uses an algorithm to predict what the viewer will choose out of 4896 possible ingredient combinations. Kathryn Austin, head of marketing at Pizza Hut, said: “We wanted to try a few ideas on the traditional menu format and we’re delighted to have Read full story › Source: The Drum...

on Nov 28, 2014

By Natalie Mortimer Online betting site BetVictor has tapped Sven-Göran Eriksson and BBC football presenter Mark Lawrenson for its latest series of TV adverts. The two TV spots, ‘Inside Track’ and ‘Hot Seat,’ which launch this weekend, aim to promote an endorsement from independent odds comparison website Oddschecker that BetVictor offered the best prices on match odds most often last season. The ads, created by VCCP also see the return of Maurice, played by Paul Kaye of ‘Dennis Pennis’ fame, and build on the BetVictor brand strategy of ‘nothing should get in your way’ when placing a bet. Inside Track sees excitable punter Maurice go to Read full story › Source: The Drum...