Posts made in November, 2014

on Nov 28, 2014

By Kate Magee EBay has appointed Naked Communications to handle its social media and content across Europe. Read full story › Source: Campaign...

on Nov 28, 2014

By Staff Writer The annual Digital Podge lunch, bringing together more than 200 of the UK’s top digital talents, is taking place this afternoon at the Institute of Directors in London. As this year’s theme is ‘Podge Leaks – Data Gathering & Exploitation’, The Drum decided to infiltrate the venue and sneak out some covert photographs of the action. Remember Podgers, you never know who’s watching… Pictures courtesy of Liz Henson Photography. Read full story › Source: The Drum...

on Nov 28, 2014

By John McCarthy ESI Media has secured three sponsors for the London Evening Standard Theatre Awards as celebrates its diamond anniversary. Ebook brand Nook, furniture chain Heal’s and London’s Westfield shopping centre are among the brands signed up to sponsor the event by the agency. The London Evening Standard Theatre Awards will take place on Sunday 30 November at the London Palladium where it will be presented by Steve Coogan and Rob Brydon. Dominic de Terville, head of sponsorship, branded Ccontent and events at ESI Media, said: “I’m thrilled to announce a line-up of such top-tier sponsors on this significant anniversary for the London Evening Standard Read full story › Source: The Drum...

on Nov 28, 2014

By John McCarthy Tennent’s has launched the #BlackTFriday campaign, a chauffeur service which can be hailed using Twitter in Glasgow and Edinburgh. Social media users who use the hashtag will be able to hitch a free lift from the fleet of black Mercedes Viano cars, all stocked with chilled Black-T awaiting consumption,. The scheme will pick over 18s in the cities every Friday until 2 January and a bid to relieve the stress of Christmas shoppers. Paul Condron, marketing director of Tennent’s Lager, said: “If there’s a time of the week that most of us look forward to a bit of a treat, then it’s Friday Read full story › Source: The Drum...

on Nov 28, 2014

By Gillian West Online marketplace eBay has named Naked Communications its social media and content partner following a pan-European review. The account encompasses a number of key European markets including the UK, Germany, France, Italy and Spain and sees Naked Communications charged with running the owned and earned aspects of social media. The agency is also briefed to engage eBay’s audience of over 2.5 million Facebook fans by creating shareable ‘newsfeed-worthy’ content. “eBay provides the perfect sweet spot between utility – getting what you want, when you want it – and engagement – being inspired to shop the world. We needed a partner who can Read full story › Source: The Drum...