Posts made in November, 2014

on Nov 28, 2014

By Natalie Mortimer Media Agency ZenithOptimedia has created two new senior roles within its digital team and appointed James Hudson as head of digital UK, and Pedro Mona as head of digital technology UK. Hudson joins ZenithOptimedia from AKQA where he was head of media and worked to develop the media offering within the European business. In his new role Hudson will be responsible for leading the agency’s digital strategy on key UK clients as well as developing the overall digital product in the UK. Mark Howley, group managing director, ZenithOptimedia UK commented on Hudson’s appointement: “James has a well-earned reputation as one of the very Read full story › Source: The Drum...

on Nov 28, 2014

By Ishbel Macleod Asos has been named the most popular retailer on Pinterest for the second year running, according to research by Searchmetrics. In a study of ten top UK retail sites, images and pages from asos.com are being shared most frequently on Pinterest, with Amazon UK and John Lewis taking second and third positions respectively. Also in the top 10 are Marks & Spencer, Tesco, Next, Debenhams, Argos, Asda and B&Q. During the study, completed the week ending 21 November, Searchmetrics found that 656,851 links to content on asos.com were found to have been pinned. John Lewis, in second place, had 198,697 pins. Asos content generated Read full story › Source: The Drum...

on Nov 28, 2014

By Gillian West Glenn Tutssel has announced his decision to step down as London chairman of Brand Union. Simon Bolton CEO of the Brand Union Group confirmed Tutssel’s resignation to The Drum and revealed that he would be leaving the business in December. In a statement Bolton said: “Glenn has been a true leader for the agency, consistently pushing standards, identifying talent and acting as a trusted partner to many clients. Brand Union wishes him the very best as he pursues his many interests in the design world.” Brand Union was formed in 1997 when Lambie-Nairn and its sister company Tutssels came together to offer clients Read full story › Source: The Drum...

on Nov 28, 2014

By Michael Feeley Partnership marketing agency Cherry London has announced two new senior hires to its leadership team. Former ceo and chairman of MediaCom Australia Anne Parsons and Foolproof’s David Rolfe have joined ceo and founder Tamara Gillan and managing director Philippa Desiderio at the specialist partnership agency to help grow the business both in the UK and internationally. Parsons joins Cherry London from previous roles as European ceo at start-up data business Standard Media Index and ceo and chairman of MediaCom Australia. She said: “Seeing the potency of strategically lead partnerships provides a whole new definition to effective and engaging media solutions.” Managing partner Read full story › Source: The Drum...

on Nov 28, 2014

By Jo Wallace Something exciting happened at Saatchi & Saatchi last night that pushed beyond advertising, writes Jo Wallace, creative director, Saatchi & Saatchi. Read full story › Source: Campaign...